Quebec is currently considering a ban on the sale of energy drinks to children under the age of 16. If implemented, the province would become the first in Canada to enact such a restriction.
On May 6, the provincial legislature unanimously adopted a motion requesting that the government regulate these sales. Guillaume Cliche-Rivard, a Québec solidaire MNA, described the issue as “non-partisan and consensual,” suggesting that elected officials could take this step to protect young people.
A Tragedy Drives the Movement
The push for regulation follows the death of 15-year-old Zachary Miron in January 2024. Mr. Miron died during a school ski trip after consuming a can of Red Bull.
A coroner’s report determined that the caffeine in the drink, combined with medication Mr. Miron was taking for attention deficit/hyperactivity disorder, caused a fatal arrhythmia. In response, his parents, Veronica Martinez and David Miron, launched a petition in March.
The petition, which has gathered 35,604 signatures, has received support from school boards, teachers, public-health associations, and several junior sports leagues. Mr. Cliche-Rivard, who tabled the petition, stated he is “very encouraged by the mobilization on this matter.”
Health Risks and Regulations
Health Canada defines energy drinks as prepackaged beverages containing added caffeine and other ingredients such as B vitamins, taurine, minerals, or herbal ingredients. These are regulated as supplemented foods, meaning their ingredients may pose health risks if consumed heavily.
A 2024 study in the Journal of Chemical Health Risks found that young people aged 7 to 17 frequently consume these beverages. The research linked consumption to serious effects, including mood disorders and chest pain.
The study recommended that families be educated on consumption and that pediatricians remain aware of side effects, particularly among vulnerable populations.
Industry Pushback and Corporate Action
The Canadian Beverage Association (CBA), representing over 60 non-alcoholic brands including Red Bull and Monster Energy, has opposed the proposed changes. CBA President Krista Scaldwell stated that energy drinks are regulated in Canada and “confirmed as safe by health authorities around the world.”

Ms. Scaldwell argued that “caffeine concern is disproportionate to actual consumption,” citing a 2020 Ipsos poll. That poll found 27 per cent of Quebec teenagers had consumed energy drinks in the previous three months, while half had consumed coffee-based drinks.
Despite the industry’s stance, some businesses are acting independently. Familiprix, a pharmacy chain based in Quebec, has removed energy drinks from its shelves in New Brunswick and Quebec. The chain now encourages customers to inform their pharmacists if they consume these beverages.
International Context and Future Outlook
The debate in Quebec mirrors trends seen abroad. A 2025 European Union brief concluded that rising consumption among adolescents was causing sleep disruption, gastrointestinal issues, and acute cardiovascular effects.
England is planning legislation to ban the sale of energy drinks to minors as part of a commitment to raise “the healthiest generation of children ever.”
While the CBA notes that Canadian regulations already prohibit advertising these drinks to children under 12, they suggest that Quebec’s proposed ban could mean the national regulatory framework “is being superseded by a province.”
Moving forward, the Quebec government may decide whether to codify the legislature’s motion into law, which could potentially prompt other Canadian provinces to evaluate similar restrictions.
Frequently Asked Questions
What caused the sudden death of Zachary Miron?
According to a coroner’s report, the combination of caffeine from an energy drink and medication for attention deficit/hyperactivity disorder caused an arrhythmia.
How does Health Canada classify energy drinks?
Health Canada defines them as prepackaged beverages with added caffeine and ingredients like taurine or B vitamins, regulating them as supplemented foods.
Which countries already ban energy drink sales to minors?
Bans are currently in place in Bulgaria, Hungary, Romania, Latvia, and Lithuania.
Do you believe provincial governments should have the authority to restrict the sale of caffeine-heavy beverages to minors?











