How ‘Bloodaxe’ Could Revive the Viking Genre and Redefine Historical Drama
Michael Hirst, the creator of the groundbreaking series Vikings, is set to return to the world of Norse history with Bloodaxe, a new series exploring the tumultuous reign of Erik the Bloodaxe and his wife Gunhild. The show, already renewed for a second season by Amazon Prime Video before its first premiered, promises to blend historical drama with mythological elements, potentially reshaping the future of Viking-themed storytelling.
Why ‘Bloodaxe’ Matters in the Current TV Landscape
Historical dramas centered on Viking history have seen a surge in popularity over the past decade, with Vikings (2013–2020) and The Last Kingdom (2015–2019) capturing global audiences. However, the genre has faced a lull since the conclusion of these series. Bloodaxe aims to fill this void by focusing on a lesser-known but pivotal figure in Scandinavian history: Erik the Bloodaxe, who ruled Norway in the 10th century.

According to Hirst, the series will not only highlight the political and military conflicts of the era but also delve into the cultural shift from paganism to Christianity. “We’re showing how Christianity begins to replace the old pagan world,” Hirst told Variety. This thematic focus aligns with broader trends in TV, where historical narratives increasingly explore the tension between tradition and transformation.
The Rise of Magical Realism in Historical Storytelling
One of Bloodaxe’s most striking elements is its use of magical realism, a technique Hirst describes as a way to “show the reality through the eyes of people for whom gods and the supernatural were part of daily life.” For example, a scene reportedly features the Norse god Odin appearing to Erik’s half-brother, Håkon, during a moment of spiritual crisis.
This approach mirrors the success of shows like Game of Thrones, which blended fantasy with historical undertones. However, Bloodaxe distinguishes itself by grounding its mythological elements in the actual beliefs of the Viking Age. “Kings and warriors of that time saw the divine in every aspect of life,” Hirst explained. “We’re not adding fantasy—we’re reflecting their worldview.”
Strong Female Leads and Complex Power Dynamics
The series places Gunhild, Erik’s wife, at the center of its narrative. Known in history as “The Mother of Kings,” Gunhild is portrayed as a shrewd political strategist who navigated the male-dominated world of 10th-century Scandinavia. Actress Jessica Madsen, who plays Gunhild, described the character as “a woman who understood that power was not just about strength but about survival.”

This focus on female agency resonates with current trends in television. Shows like The Last Kingdom and Vikings have already demonstrated the appeal of complex female characters in historical settings. Bloodaxe appears poised to build on this momentum, offering a fresh perspective on a period often dominated by male-centric narratives.
What’s Next for Viking-Themed Content?
The success of Bloodaxe could signal a broader resurgence in Viking-themed storytelling. According to a 2023 report by Nielsen, demand for historical dramas has increased by 18% over the past two years, with Viking and Norse mythology-related content seeing a 25% spike. This trend is driven by audiences seeking immersive, character-driven narratives that blend fact with myth.
Experts predict that future projects may draw even more heavily from Norse sagas and oral traditions. “The Viking Age isn’t just about raiding and warfare—it’s about culture, spirituality, and identity,” said Dr. Anna Björk, a historian specializing in Scandinavian studies. “Shows that capture this complexity will continue to thrive.”
FAQ: Key Questions About ‘Bloodaxe’
What is ‘Bloodaxe’ about?
Bloodaxe follows the 10th-century reign of Erik the Bloodaxe and his wife Gunhild, exploring their political struggles, the clash between paganism and Christianity, and the supernatural elements of Viking-era beliefs.

Will ‘Bloodaxe’ be historically accurate?
While the series is based on real historical figures, Hirst has emphasized that it will incorporate magical realism to reflect how Vikings themselves viewed the world. “This isn’t a documentary—it’s a story that shows the reality of their time,” he said.
How does ‘Bloodaxe’ differ from ‘Vikings’?
Unlike Vikings, which focused on the 9th century, Bloodaxe examines the 10th century, a period marked by the gradual Christianization of Scandinavia. The series also places greater emphasis on mythological
















