The hybridization does not work in botany. In economics also, the grafts are fertile, as demonstrated by the alliances between for-profit companies and companies of the social economy and solidarity, which have multiplied over the last fifteen years, notably under the impetus of a new legal form, the joint-venture social (JVS).
Of micro-credit to the joint-venture social
The idea goes back to Muhammad Yunus, Nobel Peace prize in 2006. From its successful experience of microcredit in Bangladesh, he had the idea to use another tool of capitalism, the joint-venture, in one and the same objective of the fight against poverty.
He manages to convince, in particular, of the large French companies – Danone, Credit agricole, Veolia – setting up a business in common, which are cost effective and the service of the poor. In the same way that microcredit was adapted in France by the association for the right to economic initiative (Adie), the concept of joint-venture net has been taken over by social enterprises, such as groups Ares or Vitamin T.
Muhammad Yunus, champion of ” social business “
The first JVS have emerged in France in 2011. Each partner plays on its strong point : control of industrial capacity and ability to find new markets for big business ; the integration of persons permanently removed from the employment insertion enterprises. “Today, there are fifteen in France, estimated Claudine Leclerc, director of Social Cobizz, a think tank which promotes it. Over the last twelve months, we accompanied a dozen of new projects, they come from the associations or large companies. ”
The reconciliations of economic between traditional companies and the SSE are older, from simple sub-contracting in the creation of vocational courses through the structures of the insertion-integrated companies. But the JVS can put both partners on an equal footing and to create new jobs through new markets. To ensure the social purpose of the entity, it is, in general, the social enterprise that is majority. The principle is that the profits stay in the company.
The integration group Ares, which specializes in the recycling and the logistics, is one of the pioneers of joint ventures in social. It has duplicated the model in a number of trades, under the leadership of its former director Thibault Guilluy. “In 2008, we asked ourselves how we could create more jobs and more opportunities for our employees in situation of disability, explains Fabien de Castilla, the current director of Ares. We also wanted to offer them professions are more innovative than those to which they are restricted usually. “
Executives of major companies have been contacted. And XPO Logistics has been the first to respond, giving birth to the JVS Log’ins, a business fit that makes the logistics e-commerce and the preparation of orders in the Ile-de-France and Rhône-Alpes.
Jobs not filled and skills unused
Today, three JVS have been integrated into the group Ares, contributing 10 million euros to its revenue and salariant 230 persons, supervisors and persons in the insertion, that they are in a situation of disability or very distant from the job. To Log’ins, are added to Liva (with Vinci) and Access Inclusive Tech (with Accenture). Repar-Seb is expected to be born this year around small appliances.
“We started from the same observation as economic as Ares, highlights Angelina Lamy, general delegate of the Fondation Accenture. There are still a lot of jobs unfilled in the it and there are also many skills that are not used in the structures of insertion. We were convinced from the outset that the partnership could work. From our side, the main difficulty has been to explain to our leaders in the us what is a social enterprise and how one could make sales with it ! ”
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Access Inclusive Tech has been created at the beginning of 2017 and has already seen a hundred people (the maximum duration of the contract in a social enterprise is twenty-four months). The new company carries out services in the field of digital services at Accenture, but also at its competitors, as it is indeed a full-fledged company, is always looking for new markets. Previously, the Foundation Accenture organizes a half-day training on the social and solidarity economy for its own personal.
For Log’ins, such as for Access, the gateways between the insert and the ordinary environment, however, remain tenuous. If two-thirds of the employees in insertion have positive exits, as we say in the jargon of administrative, Accenture has so far recruited one employee from Access. But other companies in the digital sector have hired. The others leave to other areas or formations. To open the range of opportunities, Angelina Lamy will open up Access to new professions in it, including artificial intelligence.
→ MAINTENANCE. “We are helping the associations to a change of scale “
Dawn, a great combination of care and accommodation, many of the structures that have been chosen to launch the process of establishment of a joint-venture social, with the help of Social Co-bizz. It should lead to the fall of, its launch having been delayed by the crisis of the Covid-19.
“The continuing decline of grants in the social action requires us to find solutions, “said François Morillon, director of development, Dawn, that accompanies more than 41 000 people. Create the JVS Alibo with a large group of catering will bring us new resources. ” This will also allow you to hire more people integrating around the job to delivery of meals at home for dependent persons, as well as creating one of these new cooperations fertile made by the joint ventures, social.
Joint venture social : it is created by a profit-making business and a company, non-profit, that share of the capital but also of competences and complementary resources (social, financial, technical, etc). The structure thus created fixed, in its articles, a social purpose or societal.
Société coopérative de production (Scop) : it is a cooperative society with the status of SA, SARL or SAS, in which the employees are associated in the majority. It can be created in all sectors of activity.
The cooperative society of collective interest (Scic) is a co-operative enterprise incorporated in the form of SARL, SAS or SA, which has for object ” the production or supply of goods and services of collective interest, which present a character of social utility.”