Com7, Thailand’s largest smartphone retailer, reported a 25% increase in net profit to 1.2 billion baht ($37 million) for the first quarter of 2026. According to company data, this growth was driven by a 13% revenue rise to 24 billion baht. The firm plans to open 100 new stores this year to maintain double-digit revenue expansion amid a recovering consumer market.
How is Com7 expanding its retail footprint?
Com7 is scaling its physical presence to capitalize on increased consumer spending. As of March 2026, the company operates a network of 1,323 stores across Thailand. This retail empire includes Studio7, which focuses on Apple products, and BaNANA, a brand specializing in general IT hardware. The company maintains an aggressive growth strategy, aiming to add 100 new locations throughout the remainder of the year. This expansion builds on a history that began in 1996 with a single shop in Bangkok’s Pantip Plaza.
What is driving the company’s financial recovery?
The company’s financial success is tied to the broader recovery of the Thai retail sector. Com7 currently commands nearly a 25% market share in the smartphone retail space. While the company’s primary revenue stream remains traditional electronics retailing—which accounted for 97% of its 87.5 billion baht revenue in 2025—it is actively diversifying. Siriluck Pinthusoonthorn, an analyst at Bangkok-based Globlex Securities, noted in a May 2026 report that the company is seeing rapid growth in emerging segments, specifically electric vehicle (EV) distribution, solar energy solutions, and insurance services.
How has the performance impacted shareholder wealth?
The recent surge in Com7’s share price has directly benefited its cofounder, Sura Khanittaweekul. According to Forbes’ coverage of Thailand’s Richest 2026, Khanittaweekul saw his net worth climb by nearly 40% to $655 million. Despite this significant gain, his current wealth remains slightly below the $670 million peak he reached in 2022, the year he first entered the ranks of Thailand’s wealthiest individuals.
Frequently Asked Questions
What is the primary business model of Com7?
Com7 is primarily a smartphone and IT retailer. It operates under two main banners: Studio7 for Apple products and BaNANA for general IT equipment.
Is Com7 expanding beyond electronics?
Yes. According to analyst reports from Globlex Securities, the company is diversifying into EV distribution, solar energy, and insurance.
How many stores does the company operate?
As of March 2026, Com7 operates 1,323 stores throughout Thailand.
Who is the cofounder of Com7?
Sura Khanittaweekul is the cofounder of Com7 and a notable figure on the list of Thailand’s wealthiest people.
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