The Oranjezicht City Farm Market has evolved from a small community initiative into a major African farmers’ market at the V&A Waterfront, supporting over 100 traders and nearly 3,500 livelihoods. Founded by Sheryl Ozinsky, the market transitioned from Homestead Park and Leeuwenhof to its current R70m custom-built facility.
How did the Oranjezicht City Farm Market begin?
Sheryl Ozinsky, a former tourism and environmental consultant, started the initiative to foster community in Oranjezicht. Following a traumatic home break-in, Ozinsky helped establish one of the first neighbourhood watches in Cape Town to improve local safety and livability, according to News24.
While patrolling for the neighbourhood watch, Ozinsky identified a neglected bowling green that was once part of the original Oranjezicht Farm. This land had been farmed by the Van Breda family for 200 years, Ozinsky noted.
The project initially relied on volunteers to grow vegetables, but Ozinsky stated that financial sustainability became an issue when the project required paid farmers to manage maintenance and winter rains. To support employment and maintain the farm, a small market was launched in the Homestead Park garden.
“Back then, 13 years ago, it was tiny – the whole market used to fit in the boot of my car,” Ozinsky said.
Why did the market move multiple times?
The market’s growth led to several venue changes due to regulatory and logistical challenges. In 2013, the market was forced to leave Homestead Park after a stretch tent pulled down a historic wall, prompting intervention from the Heritage Department.

The market found a temporary home at Leeuwenhof, the residence of then-Western Cape Premier Helen Zille, in December 2014. Ozinsky described the period at “Zille Villa” as a highly popular time when visitors used the estate’s pool and tennis courts.
In June 2015, the market moved to the V&A Waterfront at Granger Bay after Ozinsky approached then-CEO David Green. While the initial space lacked water and electricity, the market grew over a 10-year period at that location. In December 2025, the market moved into a new series of R70m custom-built wooden barns at the Waterfront.
What is the current role of the market?
The market currently serves as an alternative food provider to large supermarkets, offering a full spectrum of groceries. Ozinsky stated the mission is to repair the food system by providing healthy, flavorful food from known growers.
The venue attracts approximately one million visitors annually. While tourists contribute to job creation and the economy, Ozinsky emphasized that local customers who buy daily essentials like bread and blueberries are what keep the market operational year-round.
As the market continues to grow, it may face ongoing challenges in balancing its role as a community connection point with the logistical demands of its large-scale venue. The market’s ability to maintain this equilibrium could determine its long-term sustainability in a major tourist hub.
Frequently Asked Questions
Who founded the Oranjezicht City Farm Market?
Sheryl Ozinsky founded the market as a way to support the community and the local farm.

Where was the market located before it moved to the V&A Waterfront?
The market was previously located at Homestead Park and the Leeuwenhof residence.
How many people does the market support?
The market supports over 100 traders and almost 3,500 livelihoods.
How does a business balance local community needs with international tourism?


