The Resurgence of Risky Tanning Trends: Apps, TikTok, and a Generation at Risk
A dangerous wave is sweeping through youth culture: the intentional pursuit of tanning, fueled by social media trends and, alarmingly, smartphone applications marketed as offering “safe” tanning routines. What was once considered a public health victory – decades of sun safety messaging – is now facing a significant resurgence, prompting concern from dermatologists and cancer prevention organizations.
Tanning Apps: A False Sense of Security
The core of the problem lies in the proliferation of tanning apps, some designed for users as young as four. These apps, often heavily promoted by influencers, claim to guide users toward achieving a “healthy glow” or “espresso glow” by recommending tailored sun exposure schedules. Users select desired skin tones and tanning intensity levels – “mild,” “medium,” or “intense” – with the app then dictating when and how long to spend in the sun. Some even suggest using tanning oils and butters to accelerate the process.
Dr. Deshan Sebaratnam, a dermatologist at the University of New South Wales, is unequivocal: “The concept of a ‘safe tan’ from UV exposure does not exist.” He explains that a tan is a distress signal from the skin, indicating cell damage caused by ultraviolet radiation. “There is no such thing as a safe tan. The only safe tan is a fake tan.”
TikTok’s Role in Glamorizing UV Exposure
The issue isn’t limited to apps. Platforms like TikTok are rife with videos showcasing tanning “routines” and deliberately induced tan lines. A recent trend involves achieving a specific “haltern neck bikini tan line,” with users actively seeking sunburn to create the effect. The hashtag #sunburnttanlines has garnered over 200 million views, demonstrating the trend’s widespread reach. Creators are even sharing videos during high UV index levels, framing it as a tool for achieving optimal results rather than a warning of potential harm.
Cancer Council CEO Mark Nevin expressed concern about the glamorization of tanning culture, particularly among Gen Z.
The Science Behind the Danger
The danger isn’t simply about sunburn. Any change in skin color indicates damage to skin cells, regardless of how gradual the tanning process. This damage accumulates over time, leading to DNA mutations that can ultimately cause cancer. Early UV exposure is particularly concerning, as it carries a higher lifetime risk of skin cancer. Sebaratnam notes he has treated young patients requiring surgery and lymph node removal due to skin cancer.
Adding accelerants or oils, as suggested by some apps, is a “terrible idea,” as these products can increase photosensitivity and lead to severe burns.
A Shift in Attitudes and Public Health Concerns
A recent poll by The Royal Children’s Hospital in Melbourne revealed that 23% of teenagers falsely believe a tan protects against skin cancer, whereas half expressed a preference for having tanned skin. This highlights a worrying disconnect between public health messaging and the attitudes of young people.
Emma Glassenbury, head of the Cancer Council Victoria’s SunSmart program, notes a growing concern from parents witnessing their children seeking advice on UV levels and “safe” tanning practices. “By promoting tanning trends, they are really undermining our public health efforts in tackling skin cancer. SunSmart has spent decades really trying to shift Australian attitudes away from that tanning mentality.”
Approximately 2,000 Australians die from skin cancer each year.
Frequently Asked Questions
Is a base tan protective? No. Any tan, even a light one, indicates skin damage and does not provide significant protection from the sun.
Are tanning apps safe? No. Dermatologists strongly advise against using tanning apps, as they promote dangerous behavior and a false sense of security.
What is a safe UV index level? Anything above a level of 3 requires sun protection, including seeking shade, wearing protective clothing, and applying sunscreen.
What should I do if I get sunburned? Get out of the sun immediately, cool the skin with a cool shower or compress, and drink plenty of fluids. Seek medical attention if the sunburn is severe.
What are your thoughts on the rise of tanning apps and social media trends? Share your opinions in the comments below!
