Trancoso will gain a new leisure hub this summer as the Haute company transforms its traditional Casa Haute into Vila Haute from December 26 to January 2, operating daily from 10h to 22h in the Vale do Quadrado. The pop-up venue integrates gastronomy, sports, wellness, and lifestyle programming just 300 meters from the Quadrado and 500 meters from Praia dos Nativos, offering yoga, running, functional training, beach tennis, a kids’ area, and a dedicated bar and food operation.
Vila Haute Debuts in Vale do Quadrado for New Year Season
The temporary activation anchors the brand’s broader seasonal lineup in the southern Bahian district, which features six separate parties scheduled between December 27 and January 2. Bruno Dias, a partner at Haute, states that the project aims to establish a continuous gathering space for visitors throughout their stay. The venue combines multiple lifestyle offerings into a single environment tailored to the peak holiday demographic.
Startup Deploys Muzzle Recognition Technology for Livestock
A technology startup linked to Hub Salvador has engineered a bovine identification system that reads animal muzzles to track and manage cattle herds. Developed by Raiz Brasil Agro, the software uses the unique pattern of a cow’s snout alongside traditional ear tags to centralize zootenical, operational, and administrative property data. Gustavo Santos, CEO of the startup, notes that the platform eliminates manual record-keeping and improves data reliability. The company refined the tool during its recent acceleration cycle at Hub Salvador, establishing research partnerships with the Federal University of Bahia.
Salvador Shopping Welcomes New Levi’s Operation
Levi’s expanded its regional footprint with the opening of a retail store on the L2 floor of Salvador Shopping on August 28. The location stocks core denim lines alongside seasonal apparel, shirts, t-shirts, bags, belts, and accessories. Founded in San Francisco more than 170 years ago, the brand operates the new Salvador unit.
H Mall Welcomes Two Showrooms
The H Mall in Horto Florestal added two specialized design and technology showrooms on September 30, welcoming lighting consultancy Seven Light and home automation provider Studio Zhen to the commercial complex.
Vini Figueira and Licia Fabio Host Spring Caruru Celebration
Chef Vini Figueira and promoter Licia Fabio gathered guests on September 30 for a traditional caruru at Genaro por Vini, located within the Hotel da Bahia by Wish in Salvador. The luncheon marked the transition into spring and concluded the city’s September celebrations dedicated to Cosme and Damião. The gathering also introduced Kenji Cascais Takao as the new person responsible for the management of Hotel da Bahia and for the regional activity of the Wish Group in the Northeast.
Lázaro Ramos Schedules Special Salvador Screening of Feito Pipa
Bahian actor Lázaro Ramos announced a preview screening of the feature film “Feito Pipa” in Salvador on October 28, ahead of its national release on November 5. Directed by Allan Deberton, the movie was selected by the Brazilian Cinema Academy to represent the country in the race for a spot in the Oscar 2027. The production stars Yuri Gomes, Teca Pereira, and Lázaro Ramos, and previously earned awards at the Berlin Festival and the Gramado Film Festival.
Jequitibá Construtora Launches R$ 180 Million Bali-Inspired Resort in Imbassaí
Jequitibá Construtora is investing R$ 180 million to build the NUSA Resort Living development across a 94,000-square-meter site in Imbassaí on the northern coast of Bahia. Designed around a Balinese resort aesthetic, the project features compact real estate units starting at R$ 250,000, supported by nature-integrated wellness, sports, and dining amenities. José Tanajura Filho, director of the construction firm, emphasizes that the resort has a rental management partnership with HOUSI.
Air France Expands Paris-Salvador Route for Peak Tourism Season
Air France is scaling up its direct flight capacity between Salvador and Paris from three weekly rotations to up to five beginning in December, with extended operations scheduled through February 2027. The carrier will deploy Boeing 777-200 aircraft seating up to 328 passengers on the route. Federal Police and Embratur figures show that French tourist arrivals in Bahia climbed from 5.2 thousand in 2023 to 16.7 thousand in 2025, prompting the flight additions.
Frequently Asked Questions
What are the operating hours and location for Vila Haute in Trancoso?
Vila Haute operates daily from 10h to 22h between December 26 and January 2. The pop-up venue is situated in the Vale do Quadrado, approximately 300 meters from the Quadrado and 500 meters from Praia dos Nativos.
Which film will represent Brazil in the Oscar selection process?
“Feito Pipa,” directed by Allan Deberton and starring Yuri Gomes, Teca Pereira, and Lázaro Ramos, was chosen by the Brazilian Cinema Academy to contend for a spot in the Oscar 2027. A special preview screening is set for Salvador on October 28 ahead of the November 5 national release.
What is the investment value and location of the new NUSA Resort Living project?
Jequitibá Construtora is investing R$ 180 million into the NUSA Resort Living development in Imbassaí, spanning a 94,000-square-meter area with housing units starting at R$ 250,000.
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