True Spec Golf Expands Presence at Newly Renovated CAVU Golf Club
Naples, FL – March 17, 2026 – True Spec Golf, a leading name in custom club fitting, has announced the opening of True Spec Naples South at the newly renovated CAVU Golf Club. This partnership marks the latest expansion for True Spec, bringing its bespoke fitting services to a prominent venue in Southwest Florida.
The Rise of Brand-Agnostic Club Fitting
True Spec distinguishes itself through its brand-agnostic approach. Unlike many traditional golf retailers, True Spec doesn’t favor any single manufacturer. Instead, they offer a comprehensive fitting matrix boasting over 70,000 club head and shaft combinations from all major equipment manufacturers. This allows their master fitters to pinpoint the optimal equipment for each golfer’s unique swing and playing style.
This approach is gaining traction as golfers increasingly seek personalized equipment solutions. The demand for custom fitting is driven by a desire to maximize performance and enjoyment of the game. Each club is then custom built at True Spec’s Scottsdale headquarters, ensuring precision and quality.
CAVU Golf Club: A Premier Destination for Golfers
The location at CAVU Golf Club is particularly significant. Formerly known as Naples Grande Golf Club, CAVU recently underwent extensive renovations and transitioned to a fully private club. The course, originally designed by Rees Jones and enhanced by Beau Welling, offers a challenging yet playable experience for golfers of all skill levels. The club’s commitment to member experience aligns perfectly with True Spec’s dedication to customer service.
“Having True Spec on site fits perfectly with what we already offer to our members,” stated Jon Chapman, Director of Golf Operations at CAVU Golf Club.
Technology at the Forefront: The Foresight GCQuad
True Spec Naples South utilizes the industry’s first quadroscopic launch monitor, the Foresight GCQuad. This advanced technology provides incredibly detailed data on ball flight, club head speed and other key metrics, enabling fitters to make informed recommendations. The fitting container itself is described as state-of-the-art, providing a comfortable and precise environment for golfers.
Grand Opening Savings and Accessibility
To celebrate the opening, True Spec Naples is offering a special promotion. Customers can use the promo code NAPLES50 through April 30, 2026, to receive 50% off all fittings with a club purchase. Fitting sessions range in price from $125 to $375 for a full bag fitting.
True Spec Naples is located at 7335 Premier Drive, Naples, FL.
The 8AM Golf Ecosystem
True Spec Golf is part of the 8AM Golf family, a portfolio of golf businesses led by Howard Milstein and including GOLF Magazine, Miura Golf, and Chirp. This broader ecosystem allows for synergy and innovation across various facets of the golf industry.
Did you recognize?
True Spec Golf consistently ranks among the top club fitters in America, as recognized by GOLF Magazine and Golf Digest.
FAQ
What is brand-agnostic club fitting?
It means the fitter isn’t tied to any specific golf equipment manufacturer and can recommend the best clubs for *your* swing, regardless of brand.
What is the Foresight GCQuad?
It’s a highly accurate launch monitor that measures detailed data about your swing and ball flight.
Where is True Spec Naples South located?
It’s located at CAVU Golf Club, 7335 Premier Drive, Naples, FL.
How long is the NAPLES50 promo code valid?
The promo code is valid through April 30, 2026.
What other brands are part of the 8AM Golf family?
GOLF Magazine, Miura Golf, Chirp, and others.
Ready to elevate your game? Visit True Spec Golf’s website to book your fitting today!
