Beyond the Check: How Corporate-Hospital Partnerships are Redefining Community Health
Nashville-based Twice Daily’s longstanding relationship with Monroe Carell Jr. Children’s Hospital at Vanderbilt isn’t just about financial donations – it’s a model for how businesses and healthcare institutions can forge deeper, more impactful community ties. This partnership, evolving since 2000, demonstrates a shift towards holistic corporate social responsibility and proactive community investment.
The Evolution of a Partnership: From Golf Cups to Cafés
What began with a charitable golf tournament in 2002 has blossomed into a multifaceted collaboration. The Twice Daily Golf Cup has raised over $5 million for the hospital, with a recent record of $450,000 raised in 2025. This sustained commitment culminated in the hospital naming its café the Twice Daily Café, recognizing the retailer’s dedication to pediatric healthcare. This isn’t simply branding; it’s a public acknowledgement of a shared mission.
This evolution highlights a trend: companies are moving beyond one-off donations to establish long-term, integrated partnerships with healthcare providers. These partnerships allow for more strategic allocation of resources and a deeper understanding of community needs.
Expanding the Scope: Addressing Social Determinants of Health
Twice Daily’s commitment extends beyond direct financial support. Initiatives like the Tri Star Energy Chaplain Fund, established in 2020, provide crucial spiritual care for families navigating difficult times. This acknowledges the importance of addressing the emotional and psychological needs of patients and their loved ones – a key component of patient-centered care.
Twice Daily’s installation of Nashville’s first naloxone vending machine at one of its stores demonstrates a willingness to tackle pressing public health issues. Making life-saving opioid overdose reversal medication accessible 24/7, free of charge, is a proactive step towards harm reduction and community safety.
The $2 Million Pledge and the Future of Patient-Centered Care
Tri Star Energy’s $2 million pledge over the next five years will support the Patient and Family-Centered Care Program at Monroe Carell. This program focuses on tailoring healthcare to the individual needs and preferences of patients and their families. This approach is gaining traction nationwide, driven by research showing improved patient outcomes and satisfaction when patients are actively involved in their care.
Did you know? Studies show that patient-centered care can lead to a 30% reduction in hospital readmission rates.
Beyond Twice Daily: A Growing Trend
The Twice Daily-Monroe Carell partnership isn’t an isolated case. Across the country, businesses are recognizing the benefits of investing in community health. From sponsoring health education programs to providing employee volunteer opportunities at local hospitals, companies are finding innovative ways to make a difference.
Pro Tip: For businesses considering similar partnerships, focus on aligning your company’s values with the mission of the healthcare institution. Authenticity and a genuine commitment to the community are essential for success.
FAQ
Q: What is patient-centered care?
A: Patient-centered care involves tailoring healthcare to the individual needs and preferences of patients and their families.
Q: How does the Twice Daily Golf Cup benefit Monroe Carell Jr. Children’s Hospital?
A: The Golf Cup is a major fundraising event that has raised over $5 million for the hospital.
Q: What is the purpose of the Tri Star Energy Chaplain Fund?
A: The fund provides around-the-clock spiritual care for families at Monroe Carell.
Q: Where can I discover more information about Twice Daily’s community involvement?
A: Visit Twice Daily’s Community page.
What other examples of successful corporate-hospital partnerships have you seen in your community? Share your thoughts in the comments below!
