Uber’s Turkish Expansion: A Sign of Consolidation in the Rapid Delivery Market
Uber is deepening its presence in Türkiye’s competitive delivery landscape with a strategic acquisition and investment in Getir, a local player. The deal, encompassing Getir’s food delivery business outright and a significant stake in its broader grocery and retail operations, signals a potential wave of consolidation within the ultrafast delivery sector.
The Deal Details: A Two-Phase Approach
The agreement unfolds in two stages. First, Uber will acquire 100% of Getir’s food delivery business for $335 million. Simultaneously, Uber will invest $100 million for a 15% ownership stake in Getir’s grocery, retail, and water delivery services. The remaining portion of Getir’s grocery, retail, and water delivery assets will be acquired over time, contingent on achieving predefined operational and financial benchmarks. Completion of the food delivery transaction is anticipated in the second half of 2026, pending regulatory approvals.
Türkiye: A Strategic Hub for Uber
This move builds on Uber’s existing investment in Türkiye’s delivery market. In May 2025, the company acquired a majority stake in Trendyol Proceed for $700 million. The acquisition of Getir’s food delivery arm, coupled with the investment in its wider operations, effectively places both Getir and Trendyol Go under Uber’s umbrella. Uber CEO Dara Khosrowshahi emphasized the company’s long-term commitment to Türkiye, citing its thriving digital economy and dynamic consumer base.
Synergies and Integration: What’s Next for Consumers?
Uber intends to integrate Getir and Trendyol Go to enhance consumer choice and expand opportunities for delivery personnel. Getir users will retain access to the Getir Super App although gaining access to a wider selection of restaurants currently available on Trendyol Go. Conversely, Trendyol Go users will be able to order groceries directly from Getir through the Trendyol Go app. This integration aims to create a more comprehensive and convenient delivery experience.
The Broader Trend: Consolidation in the Ultrafast Delivery Space
Uber’s actions reflect a growing trend of consolidation within the ultrafast delivery market. Companies are seeking to achieve scale and efficiency in a sector characterized by intense competition and demanding logistics. The high costs associated with building and maintaining delivery networks, coupled with the need to attract and retain customers, are driving companies to seek partnerships and acquisitions.
Regulatory Hurdles and the Path Forward
The deal is subject to regulatory approval, a factor that could influence the timeline and final terms of the agreement. European regulators have been increasingly scrutinizing the practices of major booking platforms, investigating potential abuses of market position. Similar scrutiny could be expected for this deal, particularly concerning potential impacts on competition within the Turkish delivery market.
Getir’s Perspective: A Milestone for Growth
Getir CEO Batuhan Gultakan views the agreement as a significant milestone for the company, highlighting the strength of its operating model and brand recognition in Türkiye. He expressed excitement about bringing Getir’s expertise in ultrafast delivery to Uber’s global ecosystem.
FAQ
- What is Uber acquiring from Getir? Uber is acquiring 100% of Getir’s food delivery business and a 15% stake in its grocery, retail, and water delivery operations.
- When is the deal expected to close? The food delivery transaction is targeted to complete in the second half of 2026.
- Will Getir and Trendyol Go continue to operate as separate apps? Initially, yes. Uber plans to integrate the platforms, but Getir users will continue to use the Getir Super App and Trendyol Go users will have access to Getir groceries through their existing app.
- Why is Uber investing in Türkiye? Uber sees Türkiye as a thriving digital economy with a dynamic consumer base, making it a strategic market for long-term investment.
Pro Tip: Keep an eye on regulatory developments in Türkiye, as they could significantly impact the final outcome of this deal and the future of the ultrafast delivery market.
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