The Rise of Intentional Communities and the Future of Reading
Verónica Cendales, the 29-year-old founder of “Todo por Contar,” embodies a growing trend: the shift from passive audiences to active communities built around shared passions. Her journey, starting as a digital library and evolving into a physical bookstore and co-working space, highlights a desire for deeper connection in a digital world. This isn’t just about books; it’s about fostering spaces for learning, sharing, and genuine interaction.
From Digital Libraries to Physical Hubs: A Community-Driven Evolution
Cendales’ initial impulse – documenting her reading journey – resonated with many. “Todo por Contar” began as a personal project, a visual record of books read. Even as, it quickly expanded into something more. The pandemic, while isolating, ironically fueled this growth, providing time for reflection and a renewed interest in reading. This mirrors a broader trend observed during lockdowns, where individuals sought solace and connection through online communities.
The transition from a digital presence to a physical space, “Vínculo,” demonstrates a key insight: online communities often crave real-world experiences. Cendales identified a gap in the market – a lack of dedicated spaces for book clubs and community gatherings beyond hotels or cafes. This move reflects a desire for tangible connection and a rejection of purely virtual interactions.
The Power of Non-Fiction and Lifelong Learning
Cendales’ background in business administration influenced her reading choices, initially focusing on non-fiction, business books, and biographies. This highlights a growing interest in self-improvement and professional development. Her platform caters to this demand, offering book clubs and workshops focused on topics like journaling and personal growth. This aligns with the increasing popularity of podcasts and online courses focused on skill-building and lifelong learning.
The emphasis on non-fiction also speaks to a desire for practical knowledge and actionable insights. Readers aren’t just seeking entertainment; they’re looking for tools and strategies to improve their lives and careers.
Breaking the Rules of Reading: Abandoning Books and Embracing Joy
Cendales challenges conventional notions of reading, advocating for the freedom to abandon books that don’t resonate. What we have is a radical idea in a culture that often equates finishing a book with intellectual achievement. Her advice – to prioritize enjoyment and focus on extracting value, even if it’s just a single impactful phrase – is a refreshing perspective. This approach encourages a more mindful and intentional relationship with reading.
She also emphasizes the importance of incorporating reading into everyday life, suggesting carrying a book for those “dead time” moments. This practical tip acknowledges the challenges of finding dedicated reading time in busy schedules.
The Future of Book Clubs: Hybrid Experiences and Niche Communities
Cendales’ book clubs are not simply about discussing literature; they’re about creating experiences. She combines virtual discussions with in-person events, such as yoga classes or meetings with entrepreneurs, to enhance engagement and foster deeper connections. This hybrid model is likely to become increasingly common, offering the flexibility of online interaction with the benefits of face-to-face community.
The success of her clubs also points to a trend towards niche communities. Rather than broad-based book clubs, individuals are seeking groups focused on specific genres, themes, or interests. This allows for more meaningful discussions and a stronger sense of belonging.
Frequently Asked Questions
- What is “Todo por Contar”? It started as a digital library and has evolved into a community space for learning and sharing, with a physical bookstore and co-working space called “Vínculo.”
- Is it okay to stop reading a book if I’m not enjoying it? Absolutely. Verónica Cendales encourages readers to abandon books that don’t resonate and focus on finding material they truly enjoy.
- How can I uncover a book club that’s right for me? Gaze for clubs focused on topics you’re passionate about, and don’t be afraid to try different groups until you find one that fits your needs.
- What is the importance of physical spaces for online communities? Physical spaces provide opportunities for deeper connection and tangible experiences that complement online interactions.
Pro Tip: Don’t be afraid to experiment with different reading formats – ebooks, audiobooks, physical books – to find what works best for your lifestyle.
What are your thoughts on building communities around shared interests? Share your experiences in the comments below!
