Victoria Beckham has invested over 28 million Norwegian kroner into her 15-year-old daughter Harper Seven Beckham’s company, H7B Ltd, as reported by seher.no. The startup aims to compete with major beauty brands like Hailey Bieber’s Rhode when products launch next year.
H7B Ltd secures funding ahead of Harlo launch
The multimillion-dollar investment comes to light through the first financial accounts of H7B Ltd, which were reviewed by Daily Mail and The Sun. Established in October 2024 when Harper was 13 years old, the company was set up by Victoria Beckham alongside Oliver Shipton, an employee at Victoria Beckham Beauty.
The upcoming brand is slated to be named Harlo, with trademark registrations finalized under the name Harlo by Harper. Products will target Generation Z and Generation Alpha, with a commercial rollout planned for next year following Harper’s exams in May and June and her 16th birthday in July.
Creditors hold millions as US trademark battle looms
Financial papers covering October 2024 through December 2025 show that H7B Ltd already owes creditors 3.38 million dollars—equivalent to nearly 36 million Norwegian kroner—with that debt falling due within a year. Victoria Beckham’s legal team has already moved to secure the trademark in the United States, according to Daily Mail reports.
Representatives for the Beckham family have declined to comment on the figures listed in the company filings. While Victoria Beckham Beauty has operated successfully for years as an independent enterprise, Harlo functions as a separate commercial entity.
Skin issues sparked teenage entrepreneurial ambitions
The business venture originated from Harper’s personal experiences with skincare during her early teens. Victoria Beckham revealed on a podcast with Emma Grede that her daughter experienced skin problems two to three years ago after using products unsuitable for her age.
This led to a dermatological consultation and prompted Harper to write down a goal during a New York fragrance launch: to create a skincare brand that prevents other teenagers from facing similar issues. The initial product lineup will feature a cleanser, toner, lightweight moisturizer, and lip balm developed with Victoria Beckham’s professional team.
Family wealth grows amidst brand expansion and public tension
The investment in H7B Ltd coincides with continued growth across the broader Beckham family portfolio, estimated at over 10 billion kroner. Victoria Beckham’s parent company recorded a pre-tax profit of 100 million kroner in its most recent financial year, despite the fashion division carrying a debt load exceeding 800 million kroner.
At the same time, the family dynamics have faced public scrutiny following statements made by 27-year-old eldest son Brooklyn Beckham regarding the family’s business focus.
When was H7B Ltd registered?
When was H7B Ltd officially registered?
H7B Ltd was established in October 2024 by Victoria Beckham and company employee Oliver Shipton when Harper Seven Beckham was 13 years old.
What products will the Harlo brand offer at launch?
The initial product range includes a cleanser, a toner, a lightweight moisturizer, and a lip balm targeted at younger demographics.
How much debt does the startup currently report?
Financial documents covering the period up to December 2025 show the company owes creditors 3.38 million dollars, which equates to nearly 36 million Norwegian kroner.
Victoria Beckham’s parent company previously recorded a pre-tax profit of 100 million kroner during the financial year preceding the launch of H7B Ltd.
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