The Rise of the ‘Almost’ Star: How Reality TV is Redefining Success
Lisa Van Rossem, known professionally as Leez, recently captivated audiences on the Belgian version of “The Masked Singer.” While she didn’t win, her journey – from near-Eurovision glory to hidden identity – highlights a fascinating trend: the growing prominence of the “almost” star. These are performers who consistently reach the final stages of major competitions, garner significant public attention, but ultimately fall just short of the top prize. But is this ‘almost’ success a failure, or a new pathway to lasting recognition?
The Power of Repeated Exposure
Leez’s story isn’t unique. Think of Adam Lambert, a runner-up on “American Idol” who went on to become a successful solo artist and fronted Queen. Or Clay Aiken, another “Idol” alum who built a career in politics and entertainment. Repeated exposure on high-profile platforms like reality TV shows builds brand recognition far beyond the immediate competition. A 2023 study by Nielsen found that contestants who reach the top 10 of shows like “The Voice” and “American Idol” experience a 30-40% increase in social media followers, even after the show ends.
This sustained visibility translates into opportunities. Leez, despite not winning “The Masked Singer” or “Eurosong,” has leveraged these appearances into consistent performance gigs and media attention. She’s become a recognizable face, a valuable asset in a crowded entertainment landscape.
Beyond the Trophy: Diversifying Revenue Streams
Traditionally, winning a competition meant securing a record deal or a lucrative contract. Today, the landscape is shifting. Artists are increasingly diversifying their revenue streams. Social media influencing, brand partnerships, live performances, and online content creation are becoming just as, if not more, important than traditional routes to success.
Leez’s openness about her experiences – including her claustrophobia while performing in the Viool costume and her epilepsy scare during rehearsals – fostered a genuine connection with the audience. This authenticity is a powerful currency in the age of social media. A recent report by HubSpot found that consumers are 89% more likely to do business with brands that are authentic.
Lisa Van Rossem as Viool, demonstrating the power of a memorable stage persona.
The ‘Second Chance’ Narrative and Fan Engagement
The “almost” star often benefits from a compelling narrative: the underdog who came close. This resonates with audiences who enjoy rooting for relatable figures. The story of perseverance and resilience is inherently engaging.
Furthermore, these contestants often cultivate incredibly loyal fan bases. These fans aren’t necessarily invested in a win; they’re invested in the artist’s journey. This dedicated following provides a built-in audience for future projects and endeavors. Consider Susan Boyle, who, despite not winning “Britain’s Got Talent,” became a global sensation thanks to her devoted fanbase.
The Impact on Reality TV Production
Producers are increasingly aware of the value of the “almost” star. They understand that compelling storylines and relatable personalities are often more important than raw talent. This has led to a shift in casting strategies, with producers actively seeking contestants who have compelling backstories and the potential to connect with audiences on a deeper level.
The focus is less on creating overnight superstars and more on building long-term brands. This is evidenced by the increasing number of spin-off shows and opportunities offered to contestants after their initial appearance on a competition program.
The Future of ‘Almost’ Success
The trend of the “almost” star is likely to continue, driven by the evolving media landscape and the changing expectations of audiences. Success is no longer solely defined by winning a competition; it’s about building a sustainable career through authenticity, engagement, and diversification.
Leez’s experience serves as a blueprint for aspiring artists: embrace the journey, connect with your audience, and don’t be afraid to leverage every opportunity, even if it doesn’t result in immediate victory.
FAQ: The ‘Almost’ Star Phenomenon
Q: Is it better to win a reality TV show or become a memorable runner-up?
A: It depends on the individual and their goals. Winning provides immediate opportunities, but a strong showing as a runner-up can build a more sustainable and authentic career.
Q: How important is social media for ‘almost’ stars?
A: Crucially important. Social media allows them to connect directly with fans, build their brand, and monetize their following.
Q: Are producers intentionally casting more ‘relatable’ contestants?
A: Increasingly, yes. Compelling storylines and authentic personalities are often prioritized over pure talent.
Q: What’s the biggest challenge for ‘almost’ stars?
A: Maintaining momentum and consistently creating engaging content to stay relevant after the initial buzz fades.
Want to learn more about the evolving landscape of reality television? Explore Nielsen’s latest report on reality TV viewership.
What are your thoughts on the rise of the ‘almost’ star? Share your opinions in the comments below!
