Samsung and Revitalise Technology: A Blueprint for B2B Growth in a Changing Channel Landscape
The partnership between Samsung and Revitalise Technology (RVT) offers a compelling case study in modern B2B reseller dynamics. Recent reports highlight RVT as Samsung’s fastest-growing indirect B2B reseller in 2025, achieving remarkable revenue growth in just a few years since its founding in 2019.
The ‘Do What You Can’t’ Mindset: A Key to Success
Samsung Account Director Paul Harris attributes much of RVT’s success to a shared “do-what-you-can’t” mindset. This ethos, embraced by both companies, appears to be a powerful driver of innovation and growth. It suggests a willingness to take risks, challenge conventional approaches, and pursue opportunities others might overlook.
This approach is particularly relevant in the current B2B landscape, where agility and adaptability are crucial. Traditional reseller models are being disrupted by cloud services, direct-to-customer sales, and evolving customer expectations. Resellers who can demonstrate a proactive, problem-solving attitude – embodying the “do what you can’t” spirit – are likely to thrive.
The Power of Vendor Support for Emerging Resellers
RVT Founder and MD Tom Owens emphasizes the significance of Samsung’s early support. Being granted the “Samsung badge” was a pivotal moment for the young company, providing instant credibility and brand recognition. This highlights the critical role established vendors can play in nurturing emerging resellers.
Many successful reseller programs now focus on providing more than just product access. They offer marketing support, training resources, and even joint business planning to help partners accelerate their growth. This collaborative approach benefits both parties, expanding market reach for the vendor and providing valuable opportunities for the reseller.
Future Trends in B2B Reselling: Beyond Traditional Models
The RVT-Samsung partnership foreshadows several key trends shaping the future of B2B reselling:
- Specialization: RVT’s focus on mobile technology allows it to develop deep expertise and cater to specific customer needs. This specialization is becoming increasingly important as customers demand tailored solutions.
- Agility and Speed: RVT’s rapid growth demonstrates the value of being nimble and responsive to market changes.
- Strong Vendor Relationships: The success is built on a strong partnership with Samsung, highlighting the importance of collaborative relationships.
- Mindset and Culture: The shared “do what you can’t” mindset suggests that company culture and a proactive approach are critical success factors.
These trends suggest a shift away from broad-based reselling towards more focused, value-added services. Resellers who can position themselves as trusted advisors and solution providers will be best positioned to succeed.
The Rise of the Specialist Reseller
The B2B technology market is becoming increasingly complex. Customers are looking for partners who understand their specific challenges and can deliver customized solutions. This is driving the rise of specialist resellers like RVT, who focus on a particular technology area or industry vertical.
Specialization allows resellers to develop deep expertise, build strong relationships with key vendors, and differentiate themselves from the competition. It also enables them to provide higher-value services, such as consulting, implementation, and support.
FAQ
Q: What was RVT’s revenue growth in 2025?
A: RVT grew its Samsung revenues from £4.7m to “just shy” of £9m in 2025.
Q: When was RVT founded?
A: RVT was founded in 2019.
Q: What is Samsung’s key mantra?
A: Samsung’s mantra is “do what you can’t”.
Q: Why was Samsung’s support important to RVT?
A: Samsung was the first vendor to offer RVT its “badge”, providing credibility and brand recognition.
Seek to learn more about successful B2B partnerships? Explore our other articles on channel strategies and vendor relations. Share your thoughts in the comments below – what are the biggest challenges facing B2B resellers today?
