The Rise of Femtech: How Wearables are Revolutionizing Women’s Health
The fitness wearable market is undergoing a significant shift, moving beyond generalized health tracking to cater specifically to the unique physiological needs of women. This trend, often dubbed “femtech,” is gaining momentum, with companies like Whoop and Oura leading the charge. Recent announcements from Whoop demonstrate a clear commitment to this space, signaling a broader industry trend towards personalized health insights for women.
Whoop’s Recent Focus: Blood Biomarkers and Cycle Tracking
Whoop has recently launched a new blood biomarker panel specifically designed for women’s health, available to users next month. This panel analyzes 11 key biomarkers – including Anti-Müllerian Hormone (AMH), Progesterone, and Vitamin B12 – to provide insights into cycle regulation, hormonal transitions, thyroid function, nutrient sufficiency, and bone metabolic resilience. This builds on the success of their blood testing service, which saw over 350,000 people on the waitlist as of September 2025.
Alongside the new panel, Whoop is introducing a Hormonal Symptom Insights and Predictions feature within its app. This feature leverages data to model hormonal changes throughout the menstrual cycle, predicting period dates, cycle lengths, and individual symptom patterns. The company can then contextualize lab results, categorizing biomarker levels as ‘optimal,’ ‘sufficient,’ or ‘out of range.’
Beyond Whoop: A Growing Market
Whoop isn’t alone in recognizing the potential of this market. Oura, a smart ring manufacturer, recently released a new AI model focused on women’s health, alongside a chatbot designed to provide personalized insights. Dorothy Kilroy, Oura’s chief commercial officer, noted in October 2025 that women in their twenties represent their fastest-growing user base.
This surge in demand is reflected in Whoop’s own user data, which shows a 150% increase in female users compared to the previous year. Women are engaging with Whoop’s AI features 30% more frequently than their male counterparts, indicating a strong appetite for personalized health support.
The Potential of Combined Data: Wearables and Lab Results
The true power of these advancements lies in the integration of wearable data with clinical lab results. Whoop’s Advanced Labs service combines 65 biomarkers with daily data points collected by the wearable, offering a comprehensive view of an individual’s health. This holistic approach allows for a deeper understanding of how lifestyle factors – such as activity, sleep, and stress – impact biomarker levels and overall well-being.
Future Trends in Femtech
The current wave of innovation is likely just the beginning. We can anticipate further developments in several key areas:
- More Specialized Biomarker Panels: Expect to see panels tailored to specific life stages, such as pregnancy or menopause.
- AI-Powered Personalized Recommendations: AI will play an increasingly key role in translating complex data into actionable insights and personalized recommendations.
- Integration with Healthcare Providers: Seamless data sharing between wearables and healthcare providers will become more common, enabling more informed and proactive care.
- Focus on Under-Researched Areas: Increased investment in research focused on women’s health will lead to a better understanding of unique physiological needs.
Frequently Asked Questions
- What biomarkers are included in Whoop’s Women’s Health panel?
- The panel includes AMH, Progesterone, Prolactin, TPOAb, Free T4, Free T3, Leptin, Vitamin B12, Folate, Magnesium, and Phosphate.
- What is “femtech”?
- Femtech refers to the growing category of software, diagnostics, products, and services focused on women’s health.
- How does Whoop combine wearable data with lab results?
- Whoop’s Advanced Labs service integrates data from 65 biomarkers with daily data points collected by the wearable to provide a comprehensive health overview.
Pro Tip: When considering a femtech solution, prioritize companies that prioritize data privacy and security.
What are your thoughts on the future of women’s health technology? Share your opinions in the comments below!
