The UWB Holdout: Why Android Trackers Lag Behind AirTags
Apple’s AirTag 2 has once again spotlighted a key difference in the world of item trackers: Ultra-Wideband (UWB) technology. While AirTags leverage UWB for “Precision Finding,” the vast majority of Android-compatible trackers still lack this feature. But why? It’s not simply a matter of Android manufacturers dragging their feet. The story is far more complex, involving hardware fragmentation, Apple’s walled-garden approach and a fundamental question of whether UWB is truly essential for most users.
What is UWB and Why Does it Matter?
UWB allows devices to precisely calculate the distance between each other, enabling pinpoint accuracy in locating tagged items. Instead of simply indicating an item is “nearby,” UWB can guide you directly to it with directional arrows and distance measurements. Here’s particularly useful for smaller items like keys or wallets, where a general proximity alert isn’t enough.
Bluetooth is Often ‘Good Enough’
Despite the benefits of UWB, many users find Bluetooth tracking perfectly adequate. For larger items like backpacks or luggage, Bluetooth’s range is sufficient to get you close enough to locate the item. Even for smaller items, the audible alerts built into most trackers often bridge the gap. As Pebblebee founder Daniel Daoura notes, users consistently prioritize louder alerts and brighter visual cues over UWB precision.
The Android Fragmentation Problem
One major hurdle is hardware fragmentation within the Android ecosystem. While high-end Pixel and Galaxy phones often include UWB chips, it’s far from universal. Many mid-range and budget Android devices lack the necessary hardware, limiting the potential reach of UWB-enabled trackers. Samsung has even restricted UWB functionality on some older phones to its own trackers, further complicating the landscape.
Apple’s Ecosystem Lock-In
Perhaps the biggest obstacle is Apple’s control over the UWB ecosystem. Apple has shown little interest in allowing third-party trackers to utilize UWB with iPhones. This effectively creates a walled garden, incentivizing users to stay within the Apple ecosystem to benefit from the most accurate tracking experience. Tile has even fought Apple on this issue, but to no avail.
Cost Considerations
Adding UWB functionality also increases the cost of trackers. With AirTags priced at $29.99, and many Android alternatives around $34.99, manufacturers are hesitant to add further cost without a clear demand signal. Pebblebee, for example, has prioritized features like louder speakers and brighter LEDs, which address a more widespread user demand.
The Future of Android Tracking
The current situation presents a “chicken and the egg” problem. Tracker manufacturers are reluctant to invest in UWB without broader Android support, and Android manufacturers have limited incentive to include UWB without a compelling use case. However, the increasing popularity of premium smartphones with UWB could shift the balance over time.
Rolling Square’s Dual Network Approach
Companies like Rolling Square are attempting to bridge the gap with accessories like the AirCard Pro Dual and AirNotch Pro, which support both Apple’s Find My network and Android’s Find Hub. This offers users flexibility and ensures compatibility regardless of their smartphone platform.
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FAQ
- What is UWB?
- Ultra-Wideband is a technology that allows devices to precisely determine their distance from each other.
- Do I need a tracker with UWB?
- Not necessarily. Bluetooth tracking is often sufficient for larger items, and audible alerts can aid locate smaller items.
- Why don’t more Android trackers have UWB?
- Android hardware fragmentation and Apple’s restrictions on UWB access for third-party trackers are key factors.
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