Why comics needs its own Criterion Closet, an inside look at THE STACKS

by Chief Editor

The Rise of Creator-Driven Video Content in Comics: A New Chapter for Fan Engagement

The comics landscape is evolving, and a key part of that evolution is the emergence of creator-driven video content. Channels like Comic Book Couples Counseling and their series, The Stacks, are tapping into a demand for deeper engagement beyond the panels and pages. This isn’t just about promoting new releases. it’s about building community and celebrating the history and artistry of the medium.

From Criterion Closet to Comic Book Shelves: A Model for Appreciation

For years, film enthusiasts have enjoyed platforms like the Criterion Closet on YouTube, where filmmakers share their personal favorites and discuss the influences that shaped their work. The Stacks, launched by Brad and Lisa Gullickson, aims to replicate that format for comics. The concept is simple yet powerful: creators visit a comic book shop – Third Eye Comics in Annapolis, Maryland – and select books that hold personal or historical significance, explaining their choices to the audience.

Why Now? The Demand for Authentic Voices

Why is this model gaining traction now? Part of the answer lies in the changing media consumption habits of comic book fans. Audiences are increasingly seeking authentic voices and behind-the-scenes insights. Traditional marketing often feels promotional; The Stacks offers something different – a genuine conversation about the art form. The series provides a space for creators to discuss works they didn’t create, fostering a broader appreciation for the medium’s legacy.

The Power of Place: Third Eye Comics and Beyond

The choice of Third Eye Comics as the primary filming location is strategic. The shop’s knowledgeable staff and frequent creator signings create a natural hub for this type of content. However, the recent expansion of The Stacks to include a filming location in Chester, England – Secret Identity Comics – signals a broader ambition. This move acknowledges the global nature of the comics community and opens up opportunities to showcase diverse perspectives.

Featured Creators and Their Picks: A Glimpse into Influences

Season one of The Stacks featured a diverse lineup of creators, including Chip Zdarsky, Sanford Greene, and Chris Condon. Zdarsky highlighted Frank Miller and David Mazzucchelli’s Daredevil: Born Again, while Greene paid tribute to Jack Kirby. Condon championed Darwyn Cooke’s Parker graphic novels, bringing attention to lesser-known but highly regarded works. These selections demonstrate the series’ commitment to both celebrating iconic titles and shining a light on hidden gems.

The Future of Creator-Led Content: Expanding Horizons

The success of The Stacks suggests a growing appetite for this type of creator-led content. Potential future trends include:

  • Live Streaming Events: Interactive sessions where fans can ask creators questions in real-time.
  • Regional Expansion: Filming episodes at comic book shops in different cities and countries.
  • Themed Episodes: Focusing on specific genres, publishers, or eras of comics history.
  • Collaborations with Other Platforms: Integrating video content with podcasts, blogs, and social media.

FAQ

Q: Where can I watch The Stacks?
A: Episodes are available on the Comic Book Couples Counseling YouTube channel.

Q: Is The Stacks focused solely on mainstream comics?
A: No, the series features a wide range of titles, including independent and critically acclaimed works.

Q: Will The Stacks continue to feature creators discussing books they didn’t work on?
A: Yes, a key element of the show is creators sharing their influences and inspirations.

Did you know? Jim Rugg’s recent Stacks episode, featuring selections from Daniel Clowes’s Eightball to Lobo, generated significant online discussion.

Pro Tip: Explore the creators featured on The Stacks and delve into the books they recommend. You might discover your next favorite comic!

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