Berlin to Host Third World Hat Walk, Championing Empathy and Brain Research
On May 10, 2026, Berlin will once again be the site of an extraordinary cultural event: the World Hat Walk. This year marks the third iteration of the event, connecting nearly 60 cities across six continents in a stylish, creative, and communal movement.
A Parade of Individuality and Creative Expression
The World Hat Walk welcomes designers, vintage enthusiasts, cosplayers, and even hat-wearing pets. Organizer Tatiana Ashakova Turko emphasizes the event’s purpose: “The Hat Walk brings everyone together to showcase the art of hat-making and collectively demonstrate individuality and creative expression.”
Route and Festivities
The parade will begin at Pariser Platz and proceed to the Heckmannhöfe. The Heckmannhöfe will host a program designed to foster inspiration, camaraderie, and a positive atmosphere. The event centers around connection, exchange, and supporting the Deutsche Hirnstiftung (German Brain Foundation).
Supporting Brain Research Through Donations
For those unable to attend in person, the Deutsche Hirnstiftung has launched a dedicated online donation campaign in conjunction with the World Hat Walk. Ashakova Turko encourages participation, highlighting the foundation’s vital work.
“Hats Off for Empathy” – A Digital Campaign
Beyond the visual spectacle, the World Hat Walk aims to raise awareness and understanding for individuals living with invisible neurological conditions. Ashakova Turko, in collaboration with the Deutsche Hirnstiftung, has launched the digital campaign “Hats Off for Empathy.”
The Symbolic Gesture: Tipping a Hat
The campaign centers around a simple yet powerful gesture: consciously tipping one’s hat. Historically a sign of respect, this action is being reinterpreted as a demonstration of recognition for the unseen challenges faced by those with neurological conditions. “Individuals from media, culture, the public sphere, and science are invited to make a statement with this simple gesture,” says Ashakova Turko.
Join the Conversation: #HutAbFürEmpathie
The initiative is being shared on Instagram and TikTok, encouraging widespread participation. Every post using the hashtag #HutAbFürEmpathie increases the campaign’s visibility. The culmination of the digital campaign will occur on May 10th at Pariser Platz, where all participants will simultaneously tip their hats.
Event Details
| Date | Sunday, May 10, 2026 |
| Start | 12:00 PM, Pariser Platz (in front of the Brandenburg Gate) |
| End | 5:00 PM (Heckmannhöfe, Oranienburger Str. 32, 10117 Berlin) |
| Cost & Registration | Free. Registration is requested. |
| Contact | Tatiana Ashakova Turko 015737648077 [email protected] |
Support Our Work!
Donations
A donation to the Deutsche Hirnstiftung supports our information and counseling services for those affected, as well as new research approaches and self-help groups. We offer various ways to support our mission with a donation.
Develop into a Member
As a member of the Deutsche Hirnstiftung, you sustainably and reliably support our work. This enables us to keep our information and counseling services free for those affected and to continue to expand them.
Frequently Asked Questions
Is the World Hat Walk free to attend?
Yes, participation is free, but registration is requested.
Where does the parade start and end?
The parade starts at Pariser Platz and ends at the Heckmannhöfe.
How can I support the Deutsche Hirnstiftung?
You can support the foundation through donations or by becoming a member.
