The Rise of “Comfort TV” and the Future of Self-Esteem Boosting Entertainment
Dutch comedian Youp van ’t Hek’s recent critique of influencer Bas Smit and shows like “The Smell of Success” has sparked a conversation about a growing trend in television: “comfort TV.” This isn’t about high art or intellectual stimulation; it’s about programming designed to make viewers feel *better* about their own lives. But is this a harmless indulgence, or a symptom of deeper societal anxieties? And where is this trend heading?
The Psychology Behind Feeling Good Through Others’ “Failures”
Van ’t Hek astutely points out that watching someone like Bas Smit publicly inflate their ego can be strangely…relieving. This taps into a core psychological principle: social comparison theory. We constantly evaluate ourselves by comparing ourselves to others. When we see someone perceived as successful behaving foolishly or displaying excessive vanity, it can temporarily boost our self-esteem. A 2018 study by the University of Basel found that schadenfreude – pleasure derived from another person’s misfortune – is linked to increased feelings of self-worth, particularly when the misfortune befalls someone perceived as higher in status.
“The Smell of Success,” with its fawning interviews and focus on superficial achievements, provides ample opportunity for this kind of comparison. Similarly, reality shows featuring dramatic conflicts and questionable behavior (“Real Housewives” franchises, for example) offer a similar dynamic. We watch, not to admire, but to feel comparatively grounded.
Beyond Reality TV: The Expanding Universe of Comfort Content
Comfort TV isn’t limited to reality television. Van ’t Hek also cites “The Traveling Judge” as a prime example. This show, featuring disputes between often abrasive individuals, offers a different kind of comfort: the reassurance that our own lives, while perhaps imperfect, are at least not *that* chaotic. This extends to other genres as well.
- Home Renovation Shows: Seeing others struggle with renovations makes our own DIY projects seem manageable.
- Cooking Competitions: The often-hilarious mishaps of amateur cooks provide a sense of culinary competence.
- Legal Dramas (with a focus on underdog victories): Reinforce faith in justice and the possibility of overcoming adversity.
The Data: A Growing Appetite for Escapism
Streaming data supports the rise of comfort content. Nielsen reports consistently show that unscripted programming (reality TV, game shows) continues to gain viewership, particularly among younger demographics. During periods of economic uncertainty or social unrest, this trend accelerates. For example, viewership of feel-good comedies and home improvement shows spiked during the COVID-19 pandemic, as people sought distraction and a sense of control.
Furthermore, the success of platforms like TikTok, with its emphasis on short-form, easily digestible content, demonstrates a preference for low-effort entertainment that doesn’t require deep engagement. This aligns perfectly with the comfort TV ethos.
Future Trends: Personalization and the Algorithm
The future of comfort TV lies in personalization. Algorithms are already adept at identifying our viewing preferences and recommending content that aligns with our emotional needs. Expect to see:
- AI-Curated Comfort Playlists: Streaming services will offer personalized playlists designed to boost mood and reduce stress.
- Interactive Comfort Experiences: Shows that allow viewers to participate in decision-making or offer virtual support to contestants.
- Micro-Comfort Content: Even shorter-form videos specifically designed to provide instant gratification and a momentary escape.
Pro Tip: Be mindful of your media consumption. While comfort TV can be a harmless indulgence, relying on it excessively can prevent you from addressing underlying issues that contribute to low self-esteem.
The Dark Side: Normalization of Mediocrity?
While comfort TV can offer temporary relief, critics argue that it may also contribute to a culture of lowered expectations and the normalization of mediocrity. If we’re constantly reassured that our lives are “good enough” compared to others, are we less likely to strive for personal growth and meaningful achievement?
This is a valid concern. However, it’s important to remember that entertainment is often a form of escapism, and people are capable of pursuing ambitious goals while still enjoying a bit of lighthearted distraction.
FAQ: Comfort TV and Your Well-being
- What exactly is “comfort TV”? It’s television designed to make viewers feel better about their own lives, often through comparison or escapism.
- Is comfort TV bad for you? Not necessarily. In moderation, it can be a harmless way to relax and de-stress.
- How can I find comfort TV that’s right for me? Pay attention to what types of shows consistently lift your mood and avoid those that trigger negative emotions.
- Does social media play a role in the rise of comfort TV? Absolutely. Platforms like TikTok have popularized short-form, easily digestible content that provides instant gratification.
Did you know? The concept of “guilty pleasures” – enjoying entertainment that is considered lowbrow or frivolous – is a testament to the human need for escapism and emotional release.
What are your thoughts on “comfort TV”? Share your favorite shows and your reasons for watching them in the comments below! Explore our other articles on the psychology of entertainment here, and subscribe to our newsletter for more insights into the evolving media landscape.
