ZEROBASEONE’s Concerts to Hit Theaters: A New Era for K-Pop Fan Engagement
K-Pop group ZEROBASEONE (ZB1) is expanding its reach beyond traditional concert venues, bringing its “2026 ZEROBASEONE WORLD TOUR ‘HERE&NOW’ ENCORE” to theaters in South Korea and Japan. This move signals a growing trend in the music industry – leveraging theatrical releases to connect with fans who may not be able to attend live performances.
Expanding Access for Global Fans
The encore concerts, taking place from March 13-15 at the KSPO DOME in Seoul, will be live-streamed in CGV cinemas across South Korea, including locations in Yongsan, Yeongdeungpo, Yeonnam, Wangsimni, Gangnam, Daejeon, Daegu, and Busan. Tickets went on sale February 26th via the CGV mobile app, demonstrating strong demand. The concert will be available via live viewing in approximately 127 theaters throughout Japan, alongside streaming on Mnet Plus.
The Rise of Theatrical Concert Experiences
This strategy isn’t new, but its increasing adoption highlights a shift in how artists and entertainment companies are approaching fan engagement. Theatrical releases offer several advantages:
- Wider Reach: Reaches fans in regions where touring is logistically challenging or financially prohibitive.
- Enhanced Experience: Provides a high-quality viewing experience with superior sound and visuals compared to online streams.
- New Revenue Stream: Creates an additional revenue stream for artists and production companies.
ZB1’s Journey and the Significance of the Encore
The “HERE&NOW” encore concerts mark the culmination of ZB1’s 2025 world tour, which drew approximately 150,000 attendees. The group plans to deliver a setlist reflecting their musical journey over the past two and a half years, offering a special experience for their fanbase, known as ZEROSE.
What This Means for the Future of K-Pop
ZEROBASEONE’s decision to embrace theatrical releases could pave the way for other K-Pop groups to follow suit. It’s a strategic move that caters to the evolving preferences of fans and leverages technology to create more immersive and accessible experiences. This approach could develop into a standard practice, particularly for groups with large international fanbases.
Frequently Asked Questions
Q: Where can I watch the ZEROBASEONE concert if I’m in South Korea?
A: You can watch it at select CGV cinemas across South Korea.
Q: Will the concert be available outside of South Korea and Japan?
A: Currently, the theatrical release is confirmed for South Korea and Japan. Streaming options may be available depending on your region.
Q: How can I find a list of participating theaters in Japan?
A: Information on participating theaters in Japan will be available through Mnet Plus and relevant Japanese cinema websites.
Q: What is ZEROSE?
A: ZEROSE is the official fan name for ZEROBASEONE.
Q: Is this concert a one-time event in theaters?
A: The theatrical release is for the live concert dates, March 13-15. Replays may be available depending on the cinema’s schedule.
Pro Tip: Check your local CGV cinema or Mnet Plus website for ticket availability and showtimes. Tickets are expected to sell out quickly!
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