Robots Take Center Stage: From Spring Festival Gala to Everyday Life
The Chinese Spring Festival Gala, traditionally a showcase of cultural performances, is rapidly becoming a proving ground – and a launchpad – for the nation’s burgeoning robotics industry. What began with a few tentative appearances in 2012 has evolved into a full-fledged display of technological prowess, with companies like AGIBOT, Unitree, Magic Atom, and Galaxy Universal vying for attention on this national stage.
A History of Robotic Performances at the Spring Festival Gala
For 14 years, robots have been featured in the Spring Festival Gala, marking a significant shift in how technology is perceived by the Chinese public. Early appearances were largely demonstrations of capability. Still, recent performances, like Unitree’s captivating dance routine in 2025, have showcased increasingly sophisticated AI algorithms and motion control. This year, four companies – Magic Atom, Galaxy Universal, Unitree, and Songyan Power – are collaborating with the Gala, signaling a new era of robotic integration.
AGIBOT: From “Internal Sect Competition” to Mainstream Appeal
AGIBOT, founded in February 2023, has quickly established itself as a key player. The company hosted “AGIBOT NIGHT 2026,” a dedicated showcase of its robots’ capabilities, featuring dance performances, martial arts demonstrations, magic shows, and even a robot fashion demonstrate. This event wasn’t just entertainment; it was a strategic move to demonstrate AGIBOT’s advancements in complex motion control and preliminary emotional expression.
AGIBOT’s strategy extends beyond large-scale events. Their participation in the Hunan Satellite TV New Year’s Eve Concert saw their robots sharing the stage with established artists, walking red carpets, and even engaging in live-streamed sales. This approach aims to break down the perception of robots as “cold tools” and position them as future life partners and creative collaborators.
Beyond “Showing Off Skills”: The Focus Shifts to Real-World Applications
The 2026 Spring Festival Gala promises a departure from simply showcasing robotic dexterity. The emphasis is shifting towards demonstrating how robots can integrate into everyday life. Companies are focusing on showcasing their robots’ “brain” capabilities and task applications in real-world scenarios. This includes potential demonstrations of robots performing household chores, a concept previously explored by Beijing Information Science and Technology University’s Robot Engineering Department.
Magic Atom aims to showcase the broader landscape of Chinese intelligent manufacturing, while Galaxy Universal will focus on autonomous decision-making and efficient cooperation. Unitree, appearing for the third time, is expected to highlight its advancements in motion control, large-scale manufacturing, and scenario application.
The “999-Yuan National Robot Experience Program” – Democratizing Access
To further accelerate adoption, Qingtianzu, in collaboration with AGIBOT, launched the “999-yuan National Robot Experience Program.” This initiative makes popular AGIBOT models, like Lingxi X2 and Yuanzheng A2, accessible to consumers at a significantly reduced price, opening up opportunities for interaction in Valentine’s Day celebrations, birthday parties, and other social settings.
The Future of Human-Robot Interaction
The increasing presence of robots in high-profile events like the Spring Festival Gala reflects a broader trend: the humanoid robot industry is entering its “second half.” The core proposition now is not just building advanced robots, but seamlessly integrating them into ordinary life. This requires addressing not only technical challenges but also societal perceptions and accessibility.
Did you know?
The Unitree H1 “Fuxi” is the world’s first full-sized electric-powered humanoid robot capable of performing in-place somersaults.
FAQ
Q: What is the significance of the Spring Festival Gala for robot companies?
A: The Gala provides a national platform to showcase robotic technology to a massive audience, increasing public awareness and acceptance.
Q: What is AGIBOT’s strategy for promoting its robots?
A: AGIBOT utilizes both large-scale events like AGIBOT NIGHT and strategic partnerships with popular television programs to demonstrate its robots’ capabilities and appeal.
Q: What is the focus of the 2026 Spring Festival Gala robot performances?
A: The focus is shifting from simply demonstrating robotic skills to showcasing how robots can integrate into and improve everyday life.
Q: How is AGIBOT making robots more accessible to the public?
A: Through the “999-yuan National Robot Experience Program,” AGIBOT is offering consumers affordable access to its robots for real-world experiences.
Pro Tip: Keep an eye on companies like AGIBOT, Unitree, Magic Atom, and Galaxy Universal – they are at the forefront of the robotics revolution.
Explore more articles on the latest advancements in artificial intelligence and robotics here.
