From “Queen” Manifestations to Parody: The Rise of Self-Empowerment Trends
A video of Elizabete Bezdelīga leading a group in a spirited affirmation – “Life, successful life, I am a queen! I am a bitch who knows how to draw red lines…” – became a viral sensation in 2023. The clip, shared widely and subject to numerous parodies, unexpectedly propelled Bezdelīga and her methods into the spotlight.
The Power of Manifestation and Systemic Constellations
Bezdelīga describes her approach as a form of systemic constellations, often referred to as manifestation, with a “maximalist” edge. This technique, she explains, was initially used with individuals struggling with low self-esteem. It involves assertive declarations of self-worth and the ability to set boundaries.
Viral Fame: A Double-Edged Sword
The sudden fame brought mixed reactions. While her family offered support, Bezdelīga also faced negative commentary from strangers, including criticism from public figures like Lauri Reiniku. Though, the attention also proved beneficial. Renārs Zeltiņš’s parody, surprisingly, led to several high-profile Latvian business leaders seeking her individual sessions.
The Business of Self-Improvement
Bezdelīga operates with a publicly available fee structure. Individual sessions are priced at 150 euros per hour.
The Growing Appeal of Assertiveness Training
The viral success of Bezdelīga’s methods highlights a broader trend: the increasing popularity of assertiveness training and self-empowerment techniques. Traditionally, self-support focused on positive thinking. However, there’s a growing movement embracing a more direct, even aggressive, approach to claiming personal power.
From Gentle Affirmations to “Bitch Energy”
This shift is evident in the rise of terms like “bitch energy,” which encourages women to embrace their ambition and assertiveness without apology. While controversial, the concept resonates with many who experience societal expectations often stifle female ambition. This contrasts with earlier self-help approaches that emphasized being “nice” and accommodating.
The Role of Social Media and Viral Trends
Social media platforms play a crucial role in amplifying these trends. Short-form video content, like the clip of Bezdelīga, can quickly reach a massive audience, sparking conversations and inspiring imitation. The virality also creates a feedback loop, where increased visibility leads to further engagement and adoption.
The Future of Self-Empowerment: Personalization and Hybrid Approaches
Looking ahead, the self-empowerment industry is likely to become even more personalized and integrated with other wellness practices.
Personalized Coaching and AI-Driven Insights
Expect to witness more personalized coaching programs tailored to individual needs and goals. Artificial intelligence (AI) could play a role in analyzing individual patterns and providing customized recommendations for self-improvement. AI-powered apps might offer personalized affirmations or suggest specific assertiveness techniques based on a user’s personality and challenges.
Blending Ancient Wisdom with Modern Techniques
There’s also a growing trend of blending ancient wisdom traditions, such as yoga and meditation, with modern psychological techniques. This holistic approach recognizes the interconnectedness of mind, body and spirit, offering a more comprehensive path to self-empowerment.
The Rise of “Shadow Perform”
“Shadow work,” a concept popularized by Carl Jung, is gaining traction. This involves exploring and integrating the darker, less desirable aspects of one’s personality. The idea is that acknowledging and accepting these “shadow” traits can lead to greater self-awareness and emotional maturity.
FAQ
What is systemic constellations? Systemic constellations is a method used to reveal hidden dynamics within a system, often family or work-related, to promote healing and understanding.
How much does a session with Elizabete Bezdelīga cost? An hour-long session with Elizabete Bezdelīga costs 150 euros.
What is “bitch energy”? “Bitch energy” is a term used to describe embracing assertiveness, ambition, and self-confidence without apologizing for it.
Did Renārs Zeltiņš help Elizabete Bezdelīga’s business? Yes, Elizabete Bezdelīga stated that Renārs Zeltiņš’s parody led to several Latvian business leaders seeking her services.
What is manifestation? Manifestation is the belief that one can bring something into their life through focused thought and intention.
Did you know? Elizabete Bezdelīga also offers courses in fortune-telling using tarot cards and runes, with prices ranging from 950 to 2000 euros plus VAT.
Pro Tip: When exploring self-empowerment techniques, it’s important to locate an approach that resonates with your values and personality. Not every method will work for everyone.
What are your thoughts on the rise of assertive self-empowerment techniques? Share your experiences in the comments below!
