15 Key Takeaways from Apple’s iPhone Duo and iPhone 18 Pro Launch

John Ternus unveiled the company’s first foldable device alongside the iPhone 18 Pro lineup during a 78-minute launch event, marking a major hardware shift for the tech giant. According to TechRadar reporting, the newly announced iPhone Duo introduces a 7.6-inch foldable display, bringing the company into direct competition with established folding smartphones like Samsung and Google.

Apple Enters the Foldable Market With the iPhone Duo

The iPhone Duo launches with a 7.6-inch unfolded main screen and a 5.4-inch outer display, matching an identical 1:1,4 side-for-side aspect ratio to maintain visual continuity. According to Apple’s presentation details covered by TechRadar, the device starts at 25 990 kroner for the 256GB storage tier. Pre-orders open on Friday, October 16, with general retail availability scheduled for Friday, October 23, in “Star White” and “Night Sky” color options.

Pro Tip: When using the iPhone Duo folded, iOS 27 automatically shifts key navigation buttons to the right side of the screen for easier thumb operation, while the expanded display supports side-by-side app pairing and Apple Pencil input for the first time on an iPhone.

iPhone 18 Pro and Pro Max Focus on Camera and Battery Upgrades

Alongside the foldable hardware, Apple introduced the iPhone 18 Pro and iPhone 18 Pro Max, centering updates on high-end optics and power efficiency. According to Apple, the Pro models feature a 48-megapixel main camera utilizing a brand-new sensor and the company’s first variable aperture on an iPhone. Powered by the new A20 Pro chip—which includes a 6-core CPU, 7-core GPU, and dual 16-core Neural Engines—the iPhone 18 Pro delivers a significant boost in sustained performance over its predecessor, supported by a vapor chamber cooling system.

Battery longevity reaches new milestones within the lineup. According to Apple specifications, the eSIM variant of the iPhone 18 Pro Max achieves up to 45 hours of video playback on a single charge, while the standard iPhone 18 Pro reaches up to 36 hours under the same conditions.

Expanded Audio, Wearables, and Health Tracking Features

Apple also refreshed its audio and wearable ecosystems during the briefing. The AirPods 5 debut in two open-ear configurations featuring active noise cancellation that Apple claims delivers more noise reduction than previous iterations. Meanwhile, the Apple Watch 12 and Apple Watch Ultra 4 introduce high-frequency heart rate and HRV monitoring via updated optical and electrical sensors. Notably, the Apple Watch 12 includes a controversial “Siri Recap” feature that processes real-time audio to summarize recent conversations without saving permanent recordings, according to Apple’s privacy disclosures.

Frequently Asked Questions

When does iOS 27 launch?

According to Apple, iOS 27 rolls out globally beginning Monday, September 14, bringing deep Siri AI integrations and design changes to the Health app.

15 Key Takeaways from Apple's iPhone Duo and iPhone 18 Pro Launch

How much does the iPhone Duo cost?

According to TechRadar reporting, the iPhone Duo starts at 25 990 kroner for the 256GB model.

Does the iPhone Duo include an Apple Pencil?

No, the Apple Pencil is sold separately and does not feature a dedicated built-in storage slot inside the phone chassis.

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Apple iPhone Duo, 18 Pro/18 Pro Max, Apple Watch & AirPods 5 Event Recap! What Stood Out?

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