The 8th Tourism Industry Development Conference in Heilongjiang Province will take place in Jixi City on July 8-9. Focused on the theme “Integration, Innovation, and Opportunity,” the event aims to boost cultural-tourism consumption by merging tourism with sports, implementing AI and metaverse technologies, and expanding international partnerships through the Belt and Road Initiative.
How will sports integration drive Heilongjiang’s tourism?
Heilongjiang is moving toward an “all-for-one” tourism model that connects travel with other economic sectors. According to Jiang Xingcheng, Deputy Director of the Department of Culture and Tourism of Heilongjiang Province, the province is working to integrate tourism with industry, agriculture, commerce, and sports.
A central part of this strategy involves the “Travel with Sports Events” travel IP. This initiative specifically leverages the “Northeast China Football City League” to create new reasons for travelers to visit the region. By tying major sporting events to travel itineraries, the province seeks to create a more cohesive economic ecosystem.
What digital innovations are coming to the tourism sector?
The conference marks a shift away from traditional event models toward a digital-first approach. The Department of Culture and Tourism of Heilongjiang Province states that the event will emphasize the application of digital and intelligent technologies to modernize the industry.
A dedicated smart culture and tourism exhibition zone will be established at the main venue. This zone is expected to showcase several cutting-edge technological applications, including:
- “AI + tourism” integration
- Metaverse immersive tours
- Digital intangible cultural heritage experiences
These technologies are intended to act as new drivers for modern industrial growth, allowing visitors to engage with cultural heritage.
How is the Belt and Road Initiative impacting local tourism?
Heilongjiang is using the conference to strengthen its international presence and expand its global partnership networks. By integrating deeply into the Belt and Road Initiative, the province is positioning itself as a hub for international cultural exchange.
According to officials, representatives from 13 countries and regions will attend the event. This gathering is designed to serve as a bridge for open cooperation, inviting both government and business leaders to participate in the province’s tourism development.
What travel benefits are available in Jixi City?
Jixi City, serving as the host for the conference, will launch three specific premium travel itineraries. These themes are designed to target different traveler interests:
- “Ignite the Games, Rock the Lakes”
- “Drive the Border, Embrace Wellness”
- “Explore the Countryside, Learn Through Play”
To encourage visitation, Jixi City is rolling out a series of tourist-friendly benefits. These include dining discounts, guaranteed accommodations, shopping deals, and free admission to various scenic spots.
Frequently Asked Questions
When is the 8th Tourism Industry Development Conference held?
The conference is scheduled for July 8-9.
Where is the event located?
The conference will be held in Jixi City, Heilongjiang Province, China.
What are the main themes of the conference?
The guiding themes are “Integration, Innovation, and Opportunity.”
Which technologies will be showcased?
The event will feature AI-driven tourism, metaverse immersive tours, and digital intangible cultural heritage.
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