Ski Season Kickoff: Bulgarian Broadcaster Brings Live Programming from Borovets
In a bold move to engage viewers and celebrate the start of the ski season, Bulgarian broadcaster BTV‘s ‘Beaste Sabrie’ hosted her show ‘This Saturday and Sunday’ live from the picturesque slopes of Borovets ski resort. The co-host, Mitio Marinov, and executive chef Nemigenov also joined the fun, reporting directly from the snowy pistes.
The studio, nestled in the heart of the resort, set the stage for an unprecented live broadcast. Minister of Culture and Tourism, EFtim Miloshev, dropped by to discuss the challenges and prospects of Bulgaria‘s winter resorts with Sabrie. The lively conversation offered an insider’s look at the industry, while stunning views of the resort served as a reminder of the country’s winter tourism draw.
With this innovative approach, BTV not only brought viewers closer to the action but also highlighted Bulgaria’s ski offerings, setting the tone for a thrilling winter sports season.
