Decentraland Shifts Strategy: Metaverse Goes Where the People Are
The metaverse, once envisioned as a self-contained digital destination, is undergoing a recalibration. Decentraland, a pioneering platform in the decentralised virtual world space, is now actively pursuing users outside its own ecosystem, launching on the Epic Games Store and releasing an Android app – with an iOS version imminent. This move signals a pragmatic shift: if users aren’t flocking to the metaverse, the metaverse must meet them where they already spend their time.
The Epic Games Store launch is the more significant of the two. Epic’s platform boasts 317 million registered PC users as of 2025, with a peak of 78 million monthly active users in December of that year. Third-party game spending on the store reached over $400 million in 2025, a 57% year-over-year increase. For Decentraland, which has historically faced challenges in attracting and retaining a substantial user base, gaining visibility alongside titles like Fortnite represents a critical attempt to overcome a distribution hurdle that blockchain technology alone couldn’t solve.
Decentraland’s executive director, Yemel Jardi, emphasized the distribution aspect of the launch, noting that Epic Games has become a key discovery channel for desktop experiences. He framed the move as part of a broader strategy to expand accessibility, with plans to explore additional storefronts in the future.
The Android launch mirrors this logic. Decentraland cites data indicating that mobile devices account for 71.55% of the social gaming market, and that the average internet user spends nearly four hours daily on their phone. Gino Cingolani, executive director of DCL Regenesis Labs, explained that the mobile app aims to lower the barrier to entry, allowing users to access Decentraland directly from their phones without needing a dedicated desktop session.
The timing of these launches is particularly noteworthy, coinciding with Meta’s dramatic reassessment of its metaverse ambitions. Meta, which invested approximately $70 billion in its Reality Labs division, announced in March the shutdown of Horizon Worlds on VR headsets – a decision partially reversed following user feedback, though the platform’s long-term viability remains uncertain. In January 2026, Meta cut 1,500 Reality Labs employees, closed three internal game studios, and reduced its metaverse budget by 30%, effectively pivoting towards AI infrastructure and wearable technology.
Decentraland positions itself as a contrasting alternative. Unlike Meta’s proprietary, centrally controlled virtual world, Decentraland operates as a community-governed platform underpinned by the Ethereum blockchain. Users own their virtual land and avatars as tokens, and the platform’s governance is decentralized, with decisions made through community votes. This structure, Decentraland argues, eliminates the risk of unilateral shutdown experienced by Horizon Worlds users when Meta altered its strategy.
However, the success of this model hinges on its economic viability. The MANA token, native to Decentraland, currently trades around $0.08, a significant drop from its peak above $5 during the 2021 crypto boom. Accurately measuring active users has proven tricky. While a 2022 DappRadar report suggested as few as 38 daily active wallet users, Decentraland disputed this, arguing the methodology only captured on-chain transactions. The platform itself claims roughly 847,000 monthly unique visitors to its web client as of late 2025, with daily unique visitors up 23% since mid-2025. In January 2026, Decentraland hosted 312 community events, averaging 127 unique visitors each.
These numbers, while modest compared to mainstream gaming, are significant for a platform that has weathered the “metaverse winter.” Secondary market sales of Decentraland LAND parcels reached $4.2 million in the fourth quarter of 2025, a 31% increase quarter-over-quarter. Founded in 2015 by Ari Meilich and Esteban Ordano, Decentraland raised $26 million in its 2017 initial coin offering and launched publicly in February 2020, demonstrating a resilience that has eluded many of its competitors.
The Epic Games Store launch includes a promotional incentive: users who download Decentraland through Epic receive an exclusive in-world wearable item, the “Epic Arrival Shield.” This reflects an understanding that attracting users in a competitive digital landscape requires aligning with the expectations of platforms where users are already spending money. Epic’s history of giving away free games – 662 million copies in 2025 alone – has conditioned its audience to expect upfront value.
Understanding Decentraland’s Blockchain Foundation
Decentraland is built on the Ethereum blockchain, a decentralized, open-source blockchain. Which means that ownership of virtual land (LAND) and in-world assets (like avatars and wearables) is recorded on the blockchain as non-fungible tokens (NFTs). This allows users to truly own their digital possessions and trade them freely, unlike traditional virtual worlds where assets are typically controlled by the platform provider. The MANA token is used for transactions within Decentraland, including purchasing LAND and wearables.
Decentraland will celebrate the dual launch with an in-world party on April 2nd at 7pm UTC, featuring performances by Dúo Dø and DirkNeuenfels, streamed on Twitch. This cross-platform approach – accessible from desktop, mobile, and stream – embodies the project’s current strategy. The virtual world is the core product, but storefronts, app stores, and streaming platforms are now the gateways.
Whether these gateways will lead to a substantial audience remains to be seen. The metaverse narrative has been damaged by Meta’s retreat, a broader industry shift towards AI investment, and the decline of the crypto market since 2021. However, Decentraland’s bet is that the fundamental appeal of a persistent, user-owned virtual space doesn’t require a trillion-dollar corporate sponsor – only a compelling reason to visit, and easy access through established platforms. As of this week, it has 317 million potential recent front doors.
Will Decentraland’s strategy of embedding itself within existing platforms be enough to overcome the lingering skepticism surrounding the metaverse concept and establish a thriving, sustainable virtual community?





