The Real Housewives of Atlanta didn’t just bring a recent face to Season 17; they brought a high-stakes collision of entrepreneurship and raw vulnerability in the form of Pinky Cole. Making her debut during Porsha Williams’ Mystic Island couple’s party in the premiere episode, “A Warm Welcome,” Cole stepped directly into the line of fire, receiving an immediate taste of the franchise’s signature shade. But if the premiere proved anything, it’s that the Slu*ty Vegan founder isn’t playing defense.
“I shade their ass back,” Cole told EBONY with a chuckle. “I lead in love, but I don’t stay there. If you come for me, I’m going to come back for you.”
The Slu*ty Vegan Empire and the Bankruptcy Reality
For many viewers, Cole is known as the powerhouse behind Slu*ty Vegan, the plant-based burger chain she launched in 2018 that evolved into a multimillion-dollar empire with a celebrity following including Ludacris and Snoop Dogg. However, her arc this season is expected to be defined by the stark contrast between that public success and a grueling private restructuring.
The turbulence has been significant. After temporarily losing ownership of her business in February 2025 (regaining it 43 days later), Cole filed for Chapter 11 bankruptcy on February 12, 2026, citing over $1.2 million in debt. Rather than hiding the struggle, Cole is leaning into the polarity of her situation, using her platform to discuss the realities of business failure.
This transparency has already spawned new ventures. After a viral, Ms. Rachel-inspired parody explaining bankruptcy to her critics, Cole partnered with Earn Your Leisure to launch a YouTube education series focused on adult financial literacy. She views her current struggle as a spiritual practice, noting that even as she has “grieved the death” of the business as it once was, she is now focused on scaling through a franchise model rather than corporate-run stores.
The Mental Toll of the ‘Strong Black Woman’
Beyond the balance sheets, Cole is using her time on RHOA to address the mental health crisis often ignored within the Black community. She spoke candidly about the crushing weight of being a wife, mother, and entrepreneur while navigating a business breakdown, admitting, “I almost lost my mind.”
For Cole, the timing of the reveal’s premiere is a form of vindication. Having already begun her healing process before the public headlines broke, she hopes her journey from the “trenches” of payroll and debt to recovery will resonate with viewers who feel like giving up.
Finding a Pack in the Peach State
Transitioning from a fiercely independent business owner to a member of a reality TV ensemble hasn’t been without its hurdles. Cole admitted she had to learn how to “share space with other women” and find friendship beyond her marriage to Derrick Hayes, the CEO of Big Dave’s Cheesesteaks.

While Angela Oakley has already thrown jabs her way, Cole has found an unexpected support system. She highlighted the kindness of newcomers K. Michelle and returning cast members Kelli Ferrell, Shamea Morton, and Cynthia Bailey, who have stepped up to offer support during her financial restructuring.
As the season progresses, the tension will likely lie in whether Cole’s “warm Jamaican greeting” can withstand the heat of the Atlanta social circle, or if the “light shade” in the confessionals will turn into something darker.
Quick Guide: Pinky Cole’s RHOA Journey
What is her primary storyline? The restructuring of Slu*ty Vegan following her Chapter 11 bankruptcy filing and her journey toward financial and mental healing.
Who are her allies? K. Michelle, Kelli Ferrell, Shamea Morton, and Cynthia Bailey.
Where can you watch? Sundays at 8/7c on Bravo, with next-day streaming on Peacock.
Will Pinky Cole’s openness about business failure redefine the typical “Housewife” narrative of untouchable wealth?





