The operators of RIP.ie have stated they do not intend to raise the fees for death notices introduced in January of 2025, reporting a 5% increase in user numbers over the past year. The platform, which facilitates funeral notices and online condolences, was acquired by the Irish Times Group in May of 2024 for an undisclosed sum.
Initial Concerns and Industry Response
The introduction of the €100 plus VAT charge for death notices initially prompted concerns from funeral directors, who requested clarification regarding pricing and the presence of commercial content on the site. Some opposition politicians advocated for the service to remain free, even suggesting potential government intervention to maintain a public service option.
However, recent surveys conducted by the Irish Times Group indicate a high level of satisfaction among both users and funeral directors with the site and its services. Joe Grogan, an undertaker in Galway, initially disagreed with the charge but now reports that his client families continue to request listings on RIP.ie.
Cost Comparison and Funeral Director Perspectives
Mr. Grogan noted that the RIP.ie charge of €100 plus VAT is considerably lower than the €300 to €400 typically charged by traditional newspapers for similar notices. Jane Clarke, Assistant General Manager of Stafford’s Funeral Directors in Dublin and spokesperson for the Irish Association of Funeral Directors (IAFD), representing over 300 members nationwide, confirmed that cost has not been a barrier for families wishing to use the site.
The IAFD sought assurances from the Irish Times Group regarding the fee structure and confirmed their understanding that access to the site for visitors remains free. Ms. Clarke stated that the IAFD is currently unaware of any plans for further price increases.
Competition and Future Developments
While numerous rival websites were announced in response to the introduction of the RIP.ie charges, few have gained significant traction. According to Tech Entrepreneur Mark Legge, only two of approximately 15 announced competitors remain operational. One of these is Condolence.ie, a free service established by Donegal funeral supplier Danny Morning.
Since implementing the new fee structure, the operators of RIP.ie have invested in site security, customer care, and staffing. They have also introduced a donations payment gateway, which facilitated €1.2 million in charitable donations last year, alongside resources for grief support, emotional wellbeing, and financial planning, as well as a new podcast and community projects.
Frequently Asked Questions
What is the current charge for a death notice on RIP.ie?
The current charge is €100 plus VAT.
Did the Irish Times Group acquire RIP.ie?
Yes, the Irish Times Group acquired RIP.ie in May of 2024 for an undisclosed sum.
Are visitors charged to view notices on RIP.ie?
According to the IAFD, visitors to the site are not charged.
As RIP.ie continues to invest in its platform and services, it remains to be seen whether competing platforms will gain a foothold in the market or if the site will maintain its dominant position in online death notices and condolences.
