Public health officials in Brandon, Manitoba, have taken the unusual step of establishing a vaccine booth at the Royal Manitoba Winter Fair to curb a historic surge in measles cases and prevent a potential “superspreader” event.
The initiative, which marks the first time such a service has been provided at the fair, is a tactical response to a dramatic spike in infections. Since January 2025, Manitoba has recorded 712 measles cases—a staggering increase compared to the 18 cases reported in the entire period between January 2000 and December 2024.
Tactical vaccination in the MNP Hall
From Monday to Thursday, staff from Prairie Mountain Health operated a booth in the MNP Hall on the Keystone Centre’s main concourse. The team provided education on measles, answered eligibility questions, and helped attendees verify their immunization records.

Janice Loe, the public health services director with Prairie Mountain Health, confirmed that staff administered “a few” vaccinations during the event. Treena Slate, CEO of Prairie Mountain Health, noted that these vaccinations included infants, who are among the most vulnerable to the virus.
Health Minister Uzoma Asagwara described the move as a “really intentional initiative” designed to meet people where they are. By providing vaccines on-site at a high-traffic event, officials hoped to lower the barrier for families and individuals to secure protection.
The effort comes as officials express concern that the winter fair, which draws thousands of daily visitors, could mirror previous transmission events. Earlier this year, an increase in measles transmission was linked to Manitoba Ag Days in Brandon, held from January 20 to 22.
According to the latest provincial data current to March 28, 2026, there have been 393 confirmed and 61 probable measles cases so far this year. Manitoba now accounts for more than half of all reported measles cases in Canada for 2026.
Public Health Context: High-Risk Groups
Vaccination is critical for community protection, particularly for those who cannot be vaccinated. This includes infants, pregnant individuals, and people with weakened immune systems, all of whom are particularly vulnerable to severe complications from the measles virus.
Understanding the transmission risk
The urgency of the fairground booth is driven by the highly contagious nature of the virus. Measles spreads through respiratory droplets from coughing or sneezing, direct contact with infected mucus or saliva, or by touching contaminated objects.
One of the most challenging aspects of containment is the window of transmission: an infected person can spread the virus starting four days before the characteristic rash appears and continuing until four days after.
The disease typically begins with a fever, runny nose, cough, red eyes, irritability, and drowsiness. Three to seven days later, a red, blotchy rash usually emerges on the face and spreads down the body.
While often viewed as a childhood illness, the complications can be severe. The virus can lead to pneumonia, ear infections, and brain inflammation, which may result in seizures, permanent brain damage, or death. Provincial data indicates that approximately 83% of all confirmed and probable cases involved individuals who were not immunized.
Due to incubation and reporting timelines, provincial officials have not yet confirmed if any new cases have been reported specifically from the winter fair.
Frequently Asked Questions
Why was a vaccine booth placed at a winter fair?
Officials wanted to “meet people where they are” to provide immediate access to vaccines and education, specifically to prevent the high-attendance event from becoming a superspreader site.
How significant is the current surge in Manitoba?
The increase is historic. There were only 18 cases in the 24 years preceding 2025. since January 2025, the province has seen 712 cases.
Who is most at risk if they are not vaccinated?
While anyone unimmunized is at risk, infants, pregnant individuals, and those with compromised immune systems face the highest danger of severe complications.
How do you verify your own immunization status if you are unsure of your records?





