The Rise of Counter-Programming: When Politics Collide with the Super Bowl
Super Bowl Sunday is traditionally a unifying event, a cultural touchstone bringing millions together for football and halftime entertainment. However, 2026 is seeing a fresh dynamic emerge: deliberate counter-programming. Turning Point USA, the conservative organization cofounded by the late Charlie Kirk, is staging its own “All-American Halftime Show” headlined by Kid Rock, directly competing with Apple Music’s official halftime show featuring Bad Bunny.
A Response to Shifting Cultural Landscapes
This isn’t simply a case of differing musical tastes. The impetus for Turning Point USA’s alternative show stems from backlash to Bad Bunny’s selection as the Super Bowl performer. President Donald Trump publicly stated he had “never heard” of the artist, and the choice sparked debate, particularly among conservative circles. Bad Bunny’s recent stance against Trump’s immigration enforcement actions at the Grammy Awards – declaring “ICE out” – further fueled the controversy.
The All-American Lineup: Country Music and Conservative Values
Turning Point USA’s lineup – Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett – represents a deliberate shift towards artists aligned with conservative values and a predominantly country music audience. Kid Rock, a vocal supporter of Trump, frames the event as a celebration of “faith, family and freedom.” The organization aims to provide an entertainment option “with no agenda other than to celebrate” these values, according to spokesperson Andrew Kolvet.
Where to Watch: Expanding Beyond Traditional Broadcast
While the official Super Bowl halftime show will air on traditional television networks, Turning Point USA is leveraging digital platforms to reach its audience. The “All-American Halftime Show” will stream live around 8 p.m. ET on Turning Point’s X and YouTube channels. The show will be broadcast on the Trinity Broadcasting Network (TBN) and One America News Network (OANN), expanding its reach through cable and satellite providers like DirecTV, Dish Network, and Spectrum.
The Broader Trend: Political Polarization and Entertainment
This event highlights a growing trend of political polarization extending into the entertainment sphere. The Super Bowl, once considered largely apolitical, is now becoming another battleground for cultural and ideological clashes. The rise of counter-programming suggests that audiences are increasingly seeking entertainment that aligns with their own beliefs and values.
The controversy surrounding Kid Rock’s past lyrics, resurfacing on social media, demonstrates the scrutiny artists face in today’s politically charged environment. His response, quoting Kobe Bryant about “haters,” underscores the defensive posture many artists are adopting when confronted with criticism.
What Does This Mean for the Future of Halftime Shows?
The success of Turning Point USA’s counter-programming remains to be seen. However, it signals a potential shift in how halftime shows are perceived and consumed. Future selections may face increased political scrutiny, and organizations may be more inclined to offer alternative entertainment options that cater to specific ideological groups. The Super Bowl, and its halftime show, may no longer be the universally unifying event it once was.
Frequently Asked Questions
What is Turning Point USA’s “All-American Halftime Show”? It’s an alternative halftime show created by the conservative organization Turning Point USA, featuring Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett.
Why is Turning Point USA creating a competing show? The show is a response to backlash against Bad Bunny’s selection as the official Super Bowl halftime performer and his recent political statements.
Where can I watch the “All-American Halftime Show”? You can stream it live on Turning Point USA’s X and YouTube channels, and it will also be broadcast on TBN and OANN.
Who is Charlie Kirk? Charlie Kirk is the cofounder of Turning Point USA.
What time does the “All-American Halftime Show” start? The show is scheduled to initiate around 8 p.m. ET.
