New Look Kuta Beach Balances Tourist Experience With Local Business Growth 

by Rachel Morgan News Editor

Tourists visiting Bali’s Kuta Beach will notice changes underway, separate from ongoing beach cleanup efforts. Newly installed pergolas are intended to revitalize the beachfront and benefit both visitors and local entrepreneurs.

Kuta Beach’s Revitalization Efforts

Kuta Beach has long been Bali’s most famous coastal destination, attracting surfers, backpackers, and families. With Bali recently named TripAdvisor’s Best Destination of 2026 and anticipating over 7 million international tourists this year, leaders are focused on maintaining the quality of its popular attractions.

Recent years have seen Kuta Beach show its age as destinations like Canggu and Uluwatu have rapidly developed. Now, with 2026 underway, Kuta is undergoing a transformation welcomed by both returning visitors and local business owners.

Did You Know? The traditional village of Kuta is funding the pergola project with approximately Rp 500 million.

One common complaint from tourists has been harassment from beach vendors. The new pergolas aim to address this by providing fixed locations for vendors to operate.

The Head of Kuta Traditional Village, Komang Alit Ardana, confirmed the pergolas are completed and ready for use, with space for fifty vendors, primarily food stalls. Ardana stated, “We have announced and conveyed the trading regulations. They are not allowed to trade outside the pergola area and are required to help maintain the cleanliness of the area.”

Vendors are expected to commence using the pergolas this week. The goal is to create a cleaner, more organized, and more comfortable beach experience for tourists and the local community, while also providing a sustainable livelihood for those who depend on tourism at Kuta Beach.

Expert Insight: The implementation of designated vendor areas and uniform requirements represents a strategic effort to balance the needs of Bali’s tourism industry with the economic realities of local entrepreneurs. This approach could serve as a model for other popular destinations facing similar challenges.

In addition to the pergolas, beach vendors will soon be required to wear uniforms, complete with vests and name tags, to clearly identify legally registered businesses. The nametags will include photos for easy identification.

Tourists visiting Kuta Beach, as well as nearby areas like Jimbaran and Legian, will also see increased support staff on the beaches to manage plastic waste.

Frequently Asked Questions

What is being done to improve Kuta Beach?

New pergolas have been installed to provide designated spaces for beach vendors, and vendors will soon be required to wear uniforms.

How many vendors will the new pergolas accommodate?

The pergolas can accommodate fifty vendors.

Who is funding the improvements to Kuta Beach?

The funds are coming from the Kuta Traditional Village.

Will these changes impact the experience for visitors to Kuta Beach?

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