Perth Set to Welcome Record Numbers of Chinese Tourists for Lunar New Year 2026
Perth is preparing for a significant surge in Chinese visitors during the Lunar New Year holiday, with early indicators suggesting a potential record-breaking influx. The extended nine-day holiday break in China, running from February 15 to February 23, is a key driver behind the anticipated boom.
Demand Soars for Australian Travel Packages
Reports from leading Chinese travel agencies confirm a near sell-out of long-haul travel packages to Australia and New Zealand. Tongcheng Travel, a prominent online travel agency, has listed Australian summer experiences among the top four travel trends for the 2026 holiday period. UniTour International reports that over 80% of their Australia and New Zealand group tours for the holiday period were booked by mid-December 2025.
This heightened demand is similarly reflected in search data. Airbnb has observed a doubling in searches by Chinese travellers for Spring Festival travel, with Australia consistently ranking as a popular destination.
Increased Air Connectivity Fuels Travel
The expansion of direct flight routes between China and Australia is playing a crucial role in facilitating this travel surge. Improved air connectivity eases a major barrier to international travel, allowing for more flexible travel planning.
A Shift in Chinese Tourism: Beyond the Rebound
Michelle Shao, Executive Vice President of UnionPay International South Pacific Division, emphasizes that the current trend isn’t simply a recovery from previous disruptions. “What we saw in 2025 was not a rebound, but a reset to a much higher baseline of travel demand,” she stated.
Shao predicts that 2026 could see record visitor numbers and increased spending, particularly in duty-free shopping, accommodation, dining, and premium tourism experiences. Chinese travellers are increasingly “highly informed, digitally savvy and looking for depth of experience,” staying longer and venturing beyond major cities to seek authentic local experiences.
Lunar New Year Celebrations in Perth
Perth is embracing the Lunar New Year with a vibrant program of events. Celebrations, beginning today, include traditional lion and dragon dances, battle drums, street markets, and live performances across the city and Northbridge, including Elizabeth Quay, James Street, Yagan Square, and the WA Museum Boola Bardip.
City of Perth Lord Mayor Bruce Reynolds highlighted the events’ aim to bring communities together and celebrate rich traditions.
Yaolin Kung Fu Association to Lead Elizabeth Quay Entertainment
The Yaolin Kung Fu Association, led by Sifu Ken Wu, will be central to the Elizabeth Quay entertainment, bringing four decades of experience to the performances. Wu explained the significance of the dragon and lion dances, representing prosperity, wealth, and the removal of negative energy.
Wu also noted the inclusive nature of the celebrations, emphasizing that Australia’s multiculturalism means the Lunar New Year is enjoyed by people of all backgrounds. “Seeing people smile, take photos and ask questions, that’s why we love doing it,” he said.
Frequently Asked Questions
What dates does the Lunar New Year holiday period cover in 2026?
The Lunar New Year holiday in China runs from February 15 to February 23, 2026.
Where are the main Lunar New Year celebrations taking place in Perth?
Events are being held across Perth and Northbridge, including Elizabeth Quay, James Street, Yagan Square, and the WA Museum Boola Bardip.
What type of experiences are Chinese tourists seeking in Australia?
Chinese tourists are increasingly looking for authentic local experiences, staying longer, and travelling beyond capital cities.
Is air travel between China and Australia increasing?
Yes, the expansion of direct flight routes is making travel between the two countries easier.
What is the significance of the dragon and lion dances?
The dragon symbolizes prosperity and wealth, while the lion dance is believed to remove negative energy and bring positive energy.
Want to learn more about Perth’s Lunar New Year events? Visit the Visit Perth website for a full schedule and details.
