Jordan Williams, a former senior account manager at advertising firm Hogarth, has launched The Fit Club Co in Strood to provide fitness classes that integrate childcare. Williams resigned from her 15-year corporate career in May to create a community-focused business offering “buggy bootcamps” and mobility sessions for older adults, removing the financial and logistical barriers of traditional gym crèches.
Why is “inclusive fitness” becoming a trend for parents?
According to Jordan Williams, the lack of available options for parents with multiple young children led her to start The Fit Club Co. Williams, a mother of three sons under age seven, stated to KentOnline that she needed classes where she could take her children without the "luxury" of affordable childcare.
The model prioritizes flexibility over rigid workout structures; Williams noted that if a baby needs a cuddle or a walk, the parent simply stops and resumes when ready, removing the pressure for "perfect workouts."
How do community-led fitness models differ from corporate gyms?
Williams' approach targets three specific demographics: families, older adults, and those intimidated by standard gyms.
For example, the "Move & Meet" sessions for older adults take place at Broomhill Park in Orchard Avenue, Strood.
Comparison: Traditional Gyms vs. Community Fitness
| Feature | Corporate Gyms | The Fit Club Co Model |
|---|---|---|
| Childcare | Paid crèche or separate care | Integrated (Buggy Bootcamps) |
| Environment | Indoor/Controlled | Outdoor/Community Parks |
| Atmosphere | Performance-driven | Judgment-free/Flexible |
What are the broader implications for the “Corporate Exodus”?
She described the process as "massively scary" but urged others who are passionate about a specific cause to "go for it."
For Williams, the decision was driven by the need to be present for her sons—Reggie (6), Hunter (4), and Arthur (2)—while still pursuing her professional identity as a trainer.
How is the business expanding its local impact?
Beyond standard classes, The Fit Club Co is integrating with local educational institutions. Williams is currently collaborating with a local primary school on a Healthy Living Event in July. The goal of this partnership is to encourage parents and children to engage in physical activity together through family fitness activities.
Future growth for the brand depends on demand, with Williams expressing a desire to expand the model to other locations if the community interest persists.
FAQ: Community Fitness and Parent-Friendly Workouts
What is a Buggy Bootcamp?
It is an outdoor fitness class designed for parents to exercise while keeping their children in strollers or nearby, allowing for breaks to attend to the child’s needs.
Where can I find The Fit Club Co?
The business operates in Strood, with sessions such as Move & Meet held at Broomhill Park.
How can I book a session?
Bookings are handled via Instagram (@Thefitclubco26) or Facebook (The Fit Club Co.).
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