Record’s Domingo Espetacular has secured the second-place viewership spot in Greater São Paulo for five of the first six months of 2026, according to data from Notícias da TV. The program grew its audience by 6%, averaging 6.6 rating points and an 11.7% share between January and June 2026.
Why is Record gaining ground on SBT and Globo?
The growth of Domingo Espetacular coincides with a general decline among its primary competitors. While Record’s rating rose 6%, Notícias da TV reports that Globo fell 9% and SBT dropped 14% during the same period. Other networks like Band and RedeTV! also saw declines of 5% and 15%, respectively.
Sports programming serves as the primary catalyst for these spikes. The show’s peak performance occurred in January, when it led SBT by 1.1 points. This surge was driven by the Campeonato Paulista, a tournament that has challenged Globo’s dominance in its final stages.
How does sports content impact Sunday ratings?
According to the Notícias da TV report, the Brasileirão has been a key asset for the program hosted by Roberto Cabrini and Camila Busnello. This strategy allows Record to remain resilient even when competing against global events.
For example, on Sunday, July 5, the program maintained 5.7 points despite Globo and SBT focusing their coverage on the World Cup and a match between the Brazilian National Team and Norway.
Comparison of Network Performance (Jan-June 2026)
| Network | Rating Change |
|---|---|
| Record (Domingo Espetacular) | +6% |
| Globo | -9% |
| SBT | -14% |
| Band | -5% |
| RedeTV! | -15% |
What happens when the lead is contested?
The battle for second place remains tight. Between February and April, Record held the vice-leadership, but slipped in May. During that month, SBT reclaimed the spot with 6.8 points against Record’s 6.2. By June, Record regained the lead with 6.6 points compared to SBT’s 6.1.
This volatility suggests that while Record has a stronger upward trend, the gap between the second and third place networks is narrow, often decided by less than a single rating point.
Frequently Asked Questions
Who hosts Domingo Espetacular?
The program is presented by Roberto Cabrini and Camila Busnello.
Which network is currently the main rival for the second-place spot?
SBT is the primary competitor for the vice-leadership in the Greater São Paulo region.
What contributed most to Record’s growth in 2026?
According to Notícias da TV, the broadcast of the Campeonato Paulista and the Brasileirão were significant drivers of the 6% rating increase.
What do you think about the shift in Sunday viewership? Does sports content keep you tuned into a specific channel? Let us know in the comments below or subscribe to our newsletter for more media analysis.
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