Le Labo is expanding its City Exclusive Collection with SHIU 25, a new eau de parfum dedicated to Beijing, according to brand announcements. The fragrance draws inspiration from Beijing He Yuan Lab, a culturally protected courtyard space located at Wang Fu Central House 19. According to Global Brand President and Creative Director Deborah Royer, the scent invites people to find inner peace, reflect, and enjoy a moment of pause in a fast-paced world.
The Olfactory Profile and Design of SHIU 25
The fragrance centers on shiu, described by Le Labo as a more tranquil and serene facet of the ho tree, which is traditionally valued for promoting balance and inner calm. According to product details, the pared-down formulation features powdery iris and sacred frankincense floating in the upper notes, anchored by warm, grounded wood tones underneath. The packaging utilizes the brand’s signature industrial pharmacy-style glass bottle with a minimalist metal lid, finished with a customizable typewriter-style label displaying the scent name, date, and owner’s name. The presentation relies on rough wooden box packaging that reflects wabi-sabi design principles.
Global Release Schedule and Availability
SHIU 25 is available year-round exclusively at the Beijing He Yuan Lab, but it will travel globally during Le Labo’s annual City Exclusive event. According to the release schedule, discovery sizes (1.5 ml) and trial sets launch globally on August 1, 2026. Full-sized bottles will be available from September 1 through September 30, 2026, on the official brand website and at designated global laboratories.
Did you know? Le Labo’s City Exclusive perfumes are normally strictly restricted to their home cities year-round, making the annual September global window the only time collectors worldwide can purchase them outside of those specific locations.
Frequently Asked Questions
When will SHIU 25 be available globally?
Discovery sizes and trial sets launch globally on August 1, 2026. Full-sized bottles become available from September 1 to September 30, 2026.
Where is SHIU 25 permanently available?
The fragrance is available year-round exclusively at Beijing He Yuan Lab, located at Wang Fu Central House 19.
What are the primary scent notes in SHIU 25?
The fragrance features shiu wood, powdery iris, sacred frankincense, and warm wood bases.
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