American music superstar Beyoncé has acquired full control of the SirDavis whiskey label after buying out shares held by a subsidiary of France’s LVMH, according to Dow Jones Newswires. The luxury-goods conglomerate sold its entire stake back to the artist, though neither party disclosed financial specifics or the exact size of the transferred equity, according to LVMH statements reported by Dow Jones Newswires and Reuters.
The Origins of the SirDavis Brand Partnership
The liquor venture began in 2024 when Beyoncé partnered with Moët Hennessy, a subsidiary of LVMH, to develop what she described as her ideal whiskey. According to Dow Jones Newswires, the luxury group utilized the collaboration to strengthen its footprint within the American whiskey market. Reuters noted that this initiative mirrored a broader industry trend of high-profile partnerships between major fashion and luxury conglomerates and celebrities, pointing to a similar prior deal involving LVMH’s Armand de Brignac champagne and Beyoncé’s husband, Jay-Z.
Family Heritage and Texas Production
SirDavis draws its name and identity from a deeply personal family connection. According to Dow Jones Newswires, the brand honors Davis Hogue, the paternal great-grandfather of Beyoncé, who operated as a moonshiner during Prohibition. Hogue famously concealed his whiskey bottles within the hollow knots of cedar trees on his farm. Maintaining that regional connection, every bottle of SirDavis is finished, blended, and bottled within Beyoncé’s home state of Texas, as reported by Dow Jones Newswires.
Did You Know?
Frequently Asked Questions
Who owns SirDavis whiskey now?
Beyoncé holds full control of the SirDavis whiskey label after purchasing the remaining shares from LVMH, according to Dow Jones Newswires and Reuters.
When was SirDavis founded?
The brand was established in 2024 through a partnership between Beyoncé and Moët Hennessy, a subsidiary of LVMH, before transitioning to sole ownership.
Where is SirDavis produced?
The whiskey is finished, blended, and bottled in Texas, according to Dow Jones Newswires.
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