Blackpink member Jisoo stars in Salomon’s new “In The Open” campaign, launched on Monday by the French mountain sports brand. Shot in South Korea, the project marks the first global campaign for the K-pop star since she was named a global ambassador for the brand in May.
Inside Salomon’s New “In The Open” Campaign Featuring Jisoo
The campaign aims to explore the relationship between urban life and the natural world. Salomon built the environments around places Jisoo naturally gravitates toward in Seoul, ranging from city parks and trails to quieter moments, according to the brand’s official statement.
Heikki Salonen, who took over as creative director of Salomon in January, stated that the campaign’s goal is to showcase winter across everyday environments. Salonen noted that Seoul provided a meaningful canvas to ground the collection in settings that resonate with the singer’s actual life.
Jisoo stated that the partnership works well because she naturally prefers light and comfortable movement in her daily routine. The Blackpink singer noted that she appreciates the versatility of the footwear for both everyday wear and outdoor activities.
Fall/Winter Footwear Lineup and Technical Details
Throughout the promotional images, Jisoo wears several footwear styles from Salomon’s fall/winter 2026 season. The featured items include the XT-6 Protective, the XT-Whisper Gore-Tex, and the XT-4 OG Gore-Tex.
The XT-6 Protective utilizes a ripstop construction and textured TPU detailing to push the silhouette in a rugged direction. Meanwhile, the XT-Whisper Gore-Tex marks the first time that specific model features all-weather Gore-Tex protection. The XT-4 OG Gore-Tex revisits an archive icon, combining trail-running heritage with weatherproofing.
The fall/winter 2026 capsule collection becomes available globally on Salomon.com starting October 7.
Brand Partnership Impact and Prior Collaborations
The initial May announcement naming Jisoo as a global ambassador set the stage for a long-term relationship involving future creative projects. According to Launchmetrics data released shortly after that reveal, the announcement generated $2.2 million in media impact value within one week and multiplied the brand’s daily performance nearly sevenfold.
Before partnering with Salomon, Jisoo maintained a high-profile relationship with fitness and wellness brand Alo. In October—seven months prior to her switch to the French brand—she launched an exclusive take on Alo’s Sunset sneaker in her signature “Bloom Pink” shade after being tapped as the face of the brand’s spring 2024 collection.
In addition to her role with Salomon, Jisoo currently serves as a global ambassador for luxury houses including Dior, Cartier, Tommy Hilfiger, and Self-Portrait.
Did you know? Jisoo’s initial ambassador announcement with Salomon generated $2.2 million in media impact value within a single week, according to data from Launchmetrics.
Frequently Asked Questions About the Campaign
When does the Salomon fall/winter 2026 collection launch?
The capsule collection launches globally on Salomon.com on October 7.
What sneaker models does Jisoo wear in the campaign?
Jisoo wears the XT-6 Protective, the XT-Whisper Gore-Tex, and the XT-4 OG Gore-Tex.
Where was the “In The Open” campaign shot?
The campaign was filmed in South Korea, utilizing environments inspired by Seoul’s parks, trails, and urban landscapes.
When was Jisoo announced as a Salomon ambassador?
Salomon announced Jisoo as a global ambassador in May.
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