João Gomes, Zaynara, and Os Garotin Kick Off Free Rock in Rio Show with Natura

A preview of the Palco Sunset stage will take place on August 20 at the Casa Natura Musical in São Paulo, bringing together artists João Gomes, Zaynara, and Os Garotin ahead of their performances at Rock in Rio 2026, according to announcements by event organizers. The free event, limited to a capacity of 500 people, is part of a continuing partnership between Natura and Rock in Rio, with artistic curation led by Zé Ricardo, vice-presidente artístico of Rock World.

Bridging Musical Genres and Generations in São Paulo

The São Paulo preview offers audiences a direct look at the cross-genre collaborations that define the Palco Sunset stage at Rock in Rio. According to Zé Ricardo, the lineup features a deliberate mix of musical styles, bringing together forró, piseiro, beat melody, soul, and R&B. João Gomes will make his debut on the Sunset stage during this edition, while Zaynara returns following a 2024 appearance on the Palco Supernova, and trio Os Garotin prepare for their first festival performance.

“O Palco Sunset nasceu com a vocação de ser esse território onde a gente provoca encontros improváveis e celebra o que a nossa música tem de mais potente,” Zé Ricardo stated regarding the curatorial vision. “Trazer esse momento de esquenta para a Casa Natura Musical com o João Gomes recebendo a Zaynara e Os Garotin é dar o tom exato do que vai acontecer no festival.”

For João Gomes, the collaborative format highlights the vast range of Brazilian music. “A música brasileira é gigantesca, e poder juntar o piseiro com o ritmo do Pará e o soul carioca é a mais pura demonstração do que o Brasil tem de melhor,” the artist noted.

Natura Expands Festival Presence and Product Launches

The August 20 preview also marks the broader rollout of Natura’s activations for Rock in Rio 2026. Marking its fourth edition as a festival sponsor, the brand will operate under the concept “Tem cultura, tem mistura, tem Natura,” according to Julia Ceschin, Head Global de Brand Experience de Natura e Avon.

“O Especial Palco Sunset traduz uma trajetória que a Natura vem construindo há mais de 20 anos, com a criação da plataforma Natura Musical e o apoio contínuo a diferentes expressões da cultura brasileira,” Ceschin stated. Alongside cultural sponsorship, the brand plans to unveil its new Natura Ekos Baunilha Amazônica product line on August 20, aligning with the São Paulo musical event.

At the Cidade do Rock during the festival, Natura will feature an immersive space designed by architect Marko Brajovic near the Palco Mundo. The activation area will include a pop-up store for product sampling and sales, alongside roving promoters providing sunscreen application and makeup touch-ups. Additional featured portfolios include Natura Humor Mood Boosters—utilizing olfactory technology developed with neuroscience—and Natura Faces with a newly updated visual identity and product reformulation.

Frequently Asked Questions

When and where is the Especial Palco Sunset taking place?

The preview event is scheduled for August 20 at the Casa Natura Musical in São Paulo, serving as a lead-up to the Palco Sunset at Rock in Rio 2026.

Who is performing at the São Paulo preview?

According to event organizers, the lineup features João Gomes, Zaynara, and the trio Os Garotin, blending forró, piseiro, beat melody, soul, and R&B.

How can the public attend the preview event?

The event is free and open to the public, with a strict capacity limit of 500 people. Tickets become available for withdrawal starting August 12.

What new products is Natura launching during the event?

Natura plans to announce its new Natura Ekos Baunilha Amazônica line on August 20, alongside showcases for Natura Humor Mood Boosters and the reformulated Natura Faces line.