Grocery price competition in Norway has intensified following a sluggish summer, bringing massive price cuts on staple items across major supermarket chains, according to an analysis published by Nettavisen. Price tracking data shows stark contrasts between competing stores on everyday goods like butter, potatoes, coffee, and soft drinks.
Butter and Produce Price Differences Across Major Chains
Spar has emerged as the sole chain offering a major discount on dairy butter this week, pricing a standard pack at 40 kroner, according to savings expert Rune ‘Gjerrigknarken’ Nikolaisen, as reported by Nettavisen. By comparison, the identical butter costs 61.40 kroner at Kiwi, Rema 1000, and Extra. Because meierismør has a long shelf life and withstands freezing well, Nikolaisen notes in the Nettavisen report that this deal risks creating empty shelves in stores.
Potato prices show an even wider gap. Spar sells loose Norwegian new potatoes for 10 kroner per kilo. Kiwi and Rema 1000 offer bagged new potatoes at significantly higher kilo prices—19.90 kroner at Kiwi and 26.60 kroner at Rema 1000, while a Nettavisen price check on Monday recorded loose potatoes at 29.90 kroner per kilo at both Kiwi and Rema 1000, marking a threefold price difference compared to Spar.
Coffee, Chocolate, and Beverage Pricing Strategies
Coffee shoppers face a 13-krone variance on identical premium brands. Kiwi and Extra offer half-kilogram packages of Evergood and Friele at 77.00 and 77.40 kroner, and Rema 1000 matches the 77.00-krone price for Friele despite omitting it from its customer flyer, according to Nettavisen. Meanwhile, Coop Marked, Prix, and Matkroken price the same Friele coffee at 90 kroner for a half kilo.
Pro Tip: Always calculate the unit price rather than relying on package size. As savings expert Rune Gjerrigknarken Nikolaisen points out in Nettavisen, shoppers must avoid buying on autopilot just because an item appears in a promotional flyer.
For soft drinks, Kiwi and Extra offer six-packs of 1.5-liter Coca-Cola Zero Sugar for 79.00 kroner, yielding a liter price of 8.78 kroner. For canned soda, Coop Mega offers five cans for 30 kroner (about 18 kroner per liter), while Kiwi’s 15-pack for 109 kroner runs roughly 20 percent higher per liter.
Frequently Asked Questions
Which store has the lowest price on dairy butter?
Spar offers dairy butter for 40 kroner per pack, while Kiwi, Rema 1000, and Extra price the same item at 61.40 kroner, according to Nettavisen.
How much do loose potatoes cost at Spar compared to competitors?
Spar sells loose Norwegian new potatoes for 10 kroner per kilo. Competitors like Kiwi and Rema 1000 have priced similar potatoes up to 29.90 kroner per kilo.
Where can shoppers find the cheapest premium coffee?
Kiwi and Extra offer half-kilogram packages of Friele and Evergood coffee starting at 77.00 kroner, compared to 90 kroner at Coop Marked, Prix, and Matkroken.
Join the Conversation
Have you noticed shifting prices at your local supermarket this week? Share your findings in the comments below, explore our latest consumer reports, and subscribe to our newsletter for weekly grocery tracking updates.
Keep reading