Podcasters Maja Zivadinovic and Gülsha Adilji are launching a new podcast as a duo following the conclusion of their successful trio, “Zivadiliring.” The pair confirmed the development exclusively to 20 Minuten, stating that while they are returning to the microphone, Yvonne Eisenring will not be part of the new format.
Why are Maja Zivadinovic and Gülsha Adilji launching a new podcast?
The decision follows a hiatus after the trio announced the end of “Zivadiliring” in late March. According to 20 Minuten, Zivadinovic (46) and Adilji (40) expressed a strong desire to return to the medium because they missed both the recording process and their listener community.
The duo has not yet announced a final name for the project. They told 20 Minuten they are currently seeking ideas from their audience. This move marks a transition from the three-person dynamic that characterized their previous work to a more streamlined two-person format.
The transition from large ensembles to smaller, specialized duos is a growing trend in the podcasting industry, allowing creators to focus on more specific, niche topics.
How is the duo approaching women’s health topics?
Recent activities suggest the new project may lean heavily into health advocacy and female wellness. On a recent Monday evening, the pair performed a live podcast at a Zurich women’s bath centered on the topic of menstruation.
Gülsha Adilji has used her platform to address medical knowledge gaps. She cited a previous Instagram street survey where many men were unable to answer basic questions regarding tampon use as a primary motivator for her advocacy. Adilji, who suffers from endometriosis, uses her experience with chronic monthly pain and hormonal fluctuations to connect with listeners.
Maja Zivadinovic also addressed the physical realities of the menstrual cycle, noting her personal gratitude for the biological process despite its monthly challenges. This focus on “taboo” subjects aligns with Adilji’s previous “Geschlechtsverkehrt” tour, which featured discussions with gynecologists regarding the female cycle.
The shift from entertainment to advocacy
While “Zivadiliring” functioned as a general interest format, the recent live events suggest a shift toward educational content. This transition moves the creators from general lifestyle commentary toward specialized health communication.
What does this shift mean for the podcasting industry?
The move by Zivadinovic and Adilji reflects a broader trend in digital media: the “niche-down” effect. As general entertainment markets become saturated, successful creators are finding longevity by moving into high-engagement, specialized sectors like women’s health and wellness.
This trend is driven by several factors:
- Community Trust: Listeners are increasingly looking to creators they trust for sensitive health information.
- Live Engagement: Moving from digital audio to live, themed events—like the Zurich women’s bath session—creates new revenue streams and deeper audience loyalty.
- Personalization: Creators like Adilji use personal medical diagnoses, such as endometriosis, to transform personal struggle into public utility.
Building a “community-first” model, where listeners help name the project or suggest topics, increases long-term retention and provides immediate feedback on content direction.
Frequently Asked Questions
Is Yvonne Eisenring part of the new podcast?
No. According to 20 Minuten, Yvonne Eisenring is not part of the new duo format.
What is the name of the new podcast?
The name has not been finalized. The creators are currently open to suggestions from their community.
What topics will the duo discuss?
While the full scope is unconfirmed, recent live performances indicate a strong focus on women’s health, menstruation, and medical awareness.
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