According to Telset.id, Apple has raised the subscription price of Apple TV in the United States for the fourth time in four years, effective Friday, August 28, 2026, for new subscribers.
Apple TV Price Increases and New Subscription Tiers
Monthly subscriptions for Apple TV now cost USD 15, representing a USD 2 increase from the previous USD 13 rate, according to Telset.id. For customers choosing the annual option, the price moves from USD 99 to USD 120. New subscribers face these rates immediately starting August 28, 2026, while existing customers receive a notification one month prior to the new tariffs taking effect. This adjustment arrives just ahead of the anticipated debut of original series like Severance season two.
Apple One Bundle Adjustments and Hardware Pressures
Other Apple One bundles remain unchanged for now.
Did you know? Since its launch in 2019, the monthly price of Apple TV in the United States has tripled through successive annual adjustments, matching broader cost pressures across the streaming sector.
Broader Streaming Industry Trends
Apple’s pricing shift mirrors moves across the wider streaming market. According to Telset.id, Netflix raised its rates in March, while Prime Video, YouTube Premium, and Peacock also implemented price hikes within the same year. Platforms face mounting production expenses as they secure live sports rights, including Formula 1, MLB, and Major League Soccer, alongside prestige television.
Frequently Asked Questions
When do the new Apple TV prices take effect?
According to Telset.id, the price changes take effect on August 28, 2026, for new subscribers in the United States. Existing customers are notified one month before their billing updates.
Which Apple One bundle went up in price?
The individual Apple One plan increased by USD 2 to USD 21.95 per month, according to Telset.id. Other tiers in the bundle family are currently unchanged.
Are prices increasing outside the United States?
According to Telset.id, Apple has not yet confirmed whether these subscription price increases will roll out to international markets, including Indonesia.
How can I manage rising tech and streaming costs?
Worth a look