Apple is raising subscription prices for its Apple TV service to $14.99 per month, a $2 price hike, while the annual plan rises by $20 to $119.99, according to the tech giant. The price increase is effective today, with existing subscribers being given one month notice.
Why Apple TV Prices Are Increasing Now
Streaming inflation continues to impact the entertainment business as major platforms adjust rates. According to the company, the latest adjustment brings the monthly fee to triple its original 2019 launch price of $4.99. It’s the fourth price increase for Apple TV in four years. The platform has expanded its catalog significantly over that span, offering more than 300 original TV shows and movies.
Platforms across the industry have raised prices steadily over the past two years. Netflix, HBO Max, Disney+, Hulu, Paramount+, and YouTube Premium have all hiked rates. Earlier this month, NBCUniversal’s Peacock increased its pricing ahead of returning sports seasons, and ESPN is raising its streaming prices next month.
Did you know? Apple TV’s annual plan is moving to $119.99, up from the previous $99 price point, offering a slight discount for customers who commit to a full year of service.
Changes to Apple One Bundles
Alongside the standalone streaming hike, Apple is increasing the price of its Apple One individual plan by $2 to $21.95 per month, up from $19.95, according to the tech giant. The bundle combines Apple TV with Apple Music, Apple Arcade, iCloud+ with 50 GB of storage, and other features.
Content Investments: Prestige TV and Live Sports
To justify the higher fees, Apple has continued expanding its content library with high-profile original series and live sports acquisitions. Apple recently acquired the rights to Formula 1 in the U.S., adding motor racing to a sports portfolio that already includes Major League Baseball and Major League Soccer.
On the scripted side, the service relies heavily on ultra-premium originals rather than library content. Recent releases include the return of comedy series Ted Lasso after a long hiatus, alongside The Studio, Shrinking, and this year’s most-Emmy nominated freshman series Widow’s Bay. Drama offerings feature thrillers like Severance and Pluribus, as well as The Morning Show and film projects like the Oscar-winning CODA and the Brad Pitt-starrer F1: The Movie, the latter of which is highest-grossing sports movie of all time at the global box office.
Pro Tip: Existing subscribers retain their current billing rate for approximately one month after receiving notice from Apple, providing a window to evaluate whether to switch to the annual plan or adjust bundled services.
Frequently Asked Questions
How much does Apple TV cost now?
The monthly subscription is now $14.99, and the annual plan is $119.99, according to Apple.
When do the new Apple TV prices take effect?
The price increase is effective today, with existing subscribers being given one month notice.
What is happening to Apple One bundle pricing?
The individual Apple One tier is increasing by $2 to $21.95 per month, up from $19.95, according to the company.
Why are streaming services raising prices?
Platforms point to expanding content investments, including expensive original series, franchise returns, and live sports rights acquisitions, as driving factors behind industrywide subscription fee hikes.
What do you think about the latest round of streaming price hikes? Let us know your thoughts in the comments below, and explore our site for more entertainment industry coverage.
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