Dara and Sanya Armutlieva: Still Together, Now With a Team

Dara Clears Up Virginia Records Rumors Following Eurovision Triumph

Following her major international triumph at Eurovision, Bulgarian pop singer Dara has firmly dismissed widespread rumors of a split from her longtime label, Virginia Records. Speculation intensified after her husband, Ervin Zaimov, registered a new production company named StarShe Global DPK on July 16, 2026. Dara’s professional relationship with Stanislava Armutlieva—known as Sanya—remains entirely intact, and the singer continues her work with Virginia Records.

Why the StarShe Global DPK Registration Sparked Industry Speculation

The launch of StarShe Global DPK fueled online claims that Dara was parting ways with Virginia Records to manage her own career independently. Zaimov serves as the manager of the newly formed company, which features a broad scope centered on the music and entertainment industry, including event planning, live tours, and promotional campaigns. Creating a separate corporate entity does not mean an automatic termination of a record label partnership. Such independent structures frequently handle specific logistical, concert, or marketing functions while the main label contract stays active.

Expanding the Team to Manage Post-Eurovision Demands

The surge in rumors stems directly from the exponential growth of Dara’s career after her Eurovision success, which transformed her from a national act into an international project. With an intense schedule filled with international concert dates, new music releases, press interviews, and advertising campaigns, the singer faced an immediate need for an expanded support system. Dara now works alongside a dedicated personal team to handle her heavy daily workload, operating in tandem with her long-standing relationship with Virginia Records.

A Professional Partnership Dating Back to X Factor

Dara’s professional foundation rests on a long history with her primary label. The singer launched her career in the music industry after competing in the television format X Factor in 2015. Sanya Armutlieva recognized her potential during the show and invited her to join the roster at Virginia Records. In 2016, a teenage Dara released her debut single, “K’vo ne chu,” cementing a partnership that continues to support her expanding global profile today.

Frequently Asked Questions

Is Dara leaving Virginia Records?

No. Dara has not left Virginia Records, and her professional relationship with Sanya Armutlieva remains fully intact.

What is StarShe Global DPK?

StarShe Global DPK is a new production and management company registered by Dara’s husband, Ervin Zaimov, on July 16, 2026, to help manage event organization, tours, and promotional campaigns.

Dara and Sanya Armutlieva: Still Together, Now With a Team
Photo: 168chasa.bg

When did Dara start working with Virginia Records?

Dara joined Virginia Records in 2015 after participating in the X Factor music format, subsequently releasing her debut single “K’vo ne chu” in 2016.

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