Samsung New Zealand launched a targeted marketing campaign for the Galaxy Z Fold8 featuring a local Palmerston North resident named Tim Cook, according to reports from Gizmodo, Liputan6.com, and GadgetVIVA. Released shortly after Apple introduced its first foldable smartphone, the iPhone Duo, on September 9, 2026, the advertisement uses the local property agent—who shares his name and style with the former Apple CEO—to praise the Samsung device and mimic Apple’s product launch presentation style.
Samsung New Zealand Advertisement Features Local Tim Cook
The campaign video opens with the local resident stating, according to Gizmodo, “Hai, saya Tim Cook, dari Palmy. Dan saya mengulas Samsung Galaxy Z Fold 8 baru saya.” As reported by Liputan6.com, the advertisement also appeared on Instagram with the caption, “Tim Cook has an announcement. And for once, it’s about Galaxy.” The video shows the Palmerston North property agent—associated with the Harcourts office, per GadgetVIVA—wearing glasses and clothing reminiscent of the Apple executive while handling the Galaxy Z Fold8 in both folded and unfolded states.
Comparing Galaxy Z Fold8 and iPhone Duo Specifications
Apple entered the foldable smartphone market with the iPhone Duo on September 9, 2026, featuring a passport-like design with a 5.4-inch external display and a 7.6-inch main screen, alongside the iPhone 18 Pro series, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5, according to Gizmodo and Liputan6.com. GadgetVIVA notes physical and structural differences between the competing models: the Samsung Galaxy Z Fold8 weighs 201 grams with a 5.5-inch outer screen and 7.6-inch inner screen, whereas the Apple iPhone Duo weighs 254 grams with a 7.6-inch internal display.
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Did you know? Samsung has produced folding phones since the release of the original Galaxy Fold in 2019, leading the US branch to publicly criticize Apple’s entry by claiming on X that Apple was “heating up leftover food” by releasing a foldable device in its eighth generation, as reported by Gizmodo.
Frequently Asked Questions
Who is the Tim Cook featured in the Samsung New Zealand advertisement?
He is a real estate agent from Palmerston North, New Zealand, who shares his name, general appearance, and clothing style with the former Apple CEO, according to Gizmodo and GadgetVIVA.
When was the iPhone Duo announced by Apple?
Apple announced the iPhone Duo on September 9, 2026, during its ‘Surprise and Shine’ event, marking the company’s debut in the foldable smartphone market, as detailed by Gizmodo.
How do the weights of the Galaxy Z Fold8 and iPhone Duo compare?
According to GadgetVIVA, the Samsung Galaxy Z Fold8 weighs 201 grams, making it lighter than the Apple iPhone Duo, which weighs 254 grams.
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