Apple has increased the monthly subscription price for Apple Music and select Apple One bundles in the United States and other regions. The company attributes these adjustments to rising licensing costs. The individual Apple Music plan has risen to $11.99 per month, up from $10.99, marking the service’s first price hike in almost four years.
Understanding the Apple Music Price Hike
According to a statement provided to Music Business Worldwide, Apple confirmed the subscription price increase for Apple Music is a direct result of “rising licensing costs.” This change officially moves the standard individual plan from $10.99 to $11.99 per month.
Earlier this year, Spotify implemented its own round of price increases. Despite Apple’s current hike, the service remains priced lower than Spotify.
Did you know?
Apple last adjusted the price of an individual Apple Music subscription in October 2022, when it moved from $9.99 to $10.99.
Historical Context of Apple Subscription Adjustments
Apple has taken a staggered approach to increasing prices across its services portfolio over the past few years. While Apple Music and Apple One saw price changes in October 2022, the company waited until October 2023 to raise rates for Apple TV, Apple Arcade, and Apple News+.
The pricing trajectory for Apple TV has been particularly distinct. After the October 2023 increase, the service underwent an additional price hike in August 2025. However, unlike previous cycles, the price of Apple One bundles remained stable during the August 2025 adjustment. Current reports indicate that the latest round of increases now affects both standalone Apple Music subscriptions and specific Apple One bundles.
Future Trends in Subscription Streaming
Pro Tip:
If you subscribe to multiple services, check if your current Apple One bundle still offers a lower total cost than paying for each service individually. Even with price increases, bundling often remains the most efficient way to access the full suite of Apple services.
Frequently Asked Questions
Why did Apple increase the price of Apple Music?
Apple stated that the price increase is a result of rising licensing costs associated with the music distributed on the platform.
How much does Apple Music cost now?
The individual plan for Apple Music is now $11.99 per month.
Are Apple One bundles affected by these price changes?
Yes, Apple has increased the price of select Apple One bundles alongside the standalone Apple Music subscription.
When was the last time Apple Music prices changed?
The previous price increase for Apple Music occurred in October 2022, when the service moved from $9.99 to $10.99 per month.
Are you planning to maintain your Apple Music subscription despite the price increase, or are you considering other streaming alternatives? Let us know your thoughts in the comments below.
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