Off Air. On Point” in collaboration with home-grown footwear label PrettyFit, according to press materials released by the brand. The three-piece range is inspired by Chew’s active lifestyle and draws design cues from three female pop stars, offering versatile options for women balancing multiple daily roles.
Sonia Chew Debuts Pop-Star Inspired Footwear With PrettyFit
The capsule collection features three distinct styles priced under $90, each tailored to different aspects of a busy schedule. According to PrettyFit, the range includes the Raye Sandals ($79.90), named after British singer-songwriter Raye, which feature an 8cm heel and cushioned sole for dressier occasions. These sandals are available in Blueberry Mochi, Lemon Chiffon, and Espresso Martini colourways.
For a smart-casual alternative, the Mary Jane-inspired Charli Flats ($83.90) incorporate leather-and-satin criss-cross straps alongside a memory foam insole. Named after British singer-songwriter Charli XCX, they come in Mocha Tart, Cherry Pie, and Creme Brulee. Rounding out the line for off-duty wear are the Billie Sneakers ($89.90), inspired by American singer-songwriter Billie Eilish. Available in Panna Cotta and Burnt Caramel, the sneakers feature contrasting laces and customisable silver charms shaped like stars, microphones, and headphones. The collection is available at prettyfit.com.sg and across PrettyFit stores islandwide.
The Paper Bunny Introduces Customisable Modular 2027 Planners
Marking 12 years of stationery design, Singapore lifestyle brand The Paper Bunny has launched its 2027 Planner system, replacing fixed layouts with a modular customisation approach, according to the brand. Shoppers begin by selecting a folio cover available in five colourways, featuring built-in pockets for receipts, photos, and stickers, with optional monogramming available for $8.
Users then select from three insert formats matching their organisational needs, complemented by accessories such as decorative Mini Charms ($19.90 for a bundle of three), a Keepsake Clip ($35), and a set of three Pocket Notebooks ($18). While the clip and notebooks can be purchased separately, the Mini Charms remain exclusive to planner bundles starting at $69.90. Items are stocked at paperbunny.com and physical outlets including The TPB Everyday Store at Takashimaya Shopping Centre and TPB VivoCity, according to The Paper Bunny.
Shiseido Group Hosts Eight-Brand Beauty Pop-Up at Paragon
The Shiseido Group is bringing eight of its beauty brands together for a single retail experience at Paragon’s Level 1 atrium, running from September 18 to 27, according to the company. The 10-day event, themed “Where Beauty Comes To Light”, unites Shiseido, Clé de Peau Beauté, Nars, Drunk Elephant, Anessa, Elixir, Issey Miyake Parfums, and Narciso Rodriguez.
Visitors can access complimentary services, including 15-minute express makeovers at Nars, personalised skincare consultations at Drunk Elephant, and an AI-powered skin analysis at Elixir evaluating 16 skin parameters. Anessa features a UV camera check station to compare sunscreen coverage, while completion of a seven-stop consumer trail across all participating brands yields a reward of limited-edition Japanese glass candy. Ticketed workshops ranging from $30 to $80 offer activities such as shadow light creation and braided pouch personalisation, open daily from 10am to 9pm.
By Invite Only Releases Tropical Polly Pocket Jewellery Collection
Singapore jewellery label By Invite Only has introduced a nostalgic, tropical-themed collection titled “Pocketful of Summer”, inspired by the miniature world of Polly Pocket, according to the brand. Crafted in 18K gold-plated or rhodium-plated eco-brass, the six-piece range and 10 interchangeable charms incorporate retro motifs like palm trees, freshwater pearls, stars, and clamshell compacts.

Standout items include the Polly Pocket Shell Necklace ($109), which opens to reveal the tagline “Original Homebody”, and the Polly Pocket Summer Bracelet ($109). Individual charms are priced between $59 and $69. According to By Invite Only, shoppers spending a minimum of $150 inclusive of any Polly Pocket jewellery piece receive a complimentary pair of Silver Polly Pocket Starla Huggies valued at $59, while stocks last. The collection launches on September 17 at byinviteonly.shop and physical stores including Raffles City Shopping Centre.
Pro Tip: Maximising Customisation and Retail Perks
Frequently Asked Questions
Where can I buy Sonia Chew’s PrettyFit footwear collection?
The collection is available online at prettyfit.com.sg and across all physical PrettyFit retail stores islandwide, according to the brand.

What customisation options are available for The Paper Bunny 2027 Planner?
Users can select from five folio cover colourways with optional $8 monogramming, choose one of three insert formats, and add accessories including Mini Charms, Keepsake Clips, and pocket notebook sets.
When and where is the Shiseido Group beauty pop-up taking place?
The “Where Beauty Comes To Light” pop-up runs from September 18 to 27, from 10am to 9pm daily, at the Level 1 Atrium of Paragon in Orchard Road.

What complimentary gift is offered with By Invite Only’s Polly Pocket collection?
Shoppers who spend a minimum of $150, including any Polly Pocket jewellery item, receive a complimentary pair of Silver Polly Pocket Starla Huggies worth $59, while stocks last, according to By Invite Only.
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