Collina Strada staged its SS27 runway collection, titled “Detour,” at the Storm King Art Center in Upstate New York, moving away from traditional urban showspaces to showcase exaggerated silhouettes, ruffles, and soft pastels against an outdoor backdrop.
Why Collina Strada Chose Storm King Art Center for SS27
The New York City-based brand selected the 500-acre outdoor museum—located 58 miles north of the city and featuring one of the largest outdoor sculpture collections in the United States—to align with its ongoing focus on the environment and sustainability. According to show notes provided by creative director Hillary Taymour, the location served an experiential purpose. “We wanted to make a show that wasn’t just hosted by a museum, but inspired by the way you experience one,” Taymour stated in the show notes, explaining that the collection aimed to immerse clothes into the landscape as bodies moved through grass, steel, sky, and sculpture.
Did You Know? Storm King Art Center is a 500-acre outdoor museum located 58 miles north of New York City that houses one of the largest outdoor sculpture collections in the United States.
Runway Highlights and Celebrity Appearances
Models walked along the grassy runway under a strong sun wearing designs defined by soft pastels, ample ruffles, sequins, and exaggerated silhouettes. The event concluded with a surprise performance by Carly Rae Jepsen, who wore a flowing pink Collina cape that delighted attendees. Following the performance, models sprinted down the fields to join Jepsen for a post-show dance party.
International Presence and Sustainable Design Constraints
While the New York presentation highlighted outdoor immersion, additional reporting notes that designer Hillary Taymour also presented a pre-spring 2027 collection titled “Delirium in Bloom” in Copenhagen, where the brand served as an official guest of Copenhagen Fashion Week alongside partner The Climate Pledge to celebrate the event’s 20th anniversary. Copenhagen Fashion Week enforces strict sustainability parameters, prompting Taymour to utilize exclusively deadstock studio materials for that collection. Furthermore, Hillary Taymour founded the label in 2008 as a New York–based enterprise operating at the intersection of fashion, activism, and self-expression.
Frequently Asked Questions
Where was the Collina Strada SS27 runway show held?
The collection debuted at the Storm King Art Center, a 500-acre outdoor museum located 58 miles north of New York City.
Who performed at the conclusion of the runway show?
Carly Rae Jepsen delivered a surprise performance wearing a flowing pink Collina cape.
What materials were used for the designer’s pre-spring 2027 collection in Copenhagen?
Designer Hillary Taymour used strictly deadstock material left over in her studio to meet local sustainability parameters.
?What aspects of this outdoor runway presentation stood out most to you compared to traditional indoor fashion shows?
Related reading