Global beauty brand L’Oreal Paris staged a star-studded runway show at Place Joffre during Paris Fashion Week on September 28, 2026, featuring pop icon Celine Dion to close the evening against the backdrop of a lit-up Eiffel Tower. Reuters reported that the public event, named “Express Your Worth,” showcased models Kendall Jenner and Heidi Klum alongside actors Andie MacDowell and Philippine Leroy-Beaulieu, plus US Olympic skier Lindsey Vonn and Italian Paralympian Beatrice Vio.
Celine Dion’s Return to the Runway
Pop icon Celine Dion made a guest appearance to close out the runway show in Paris. Dion, who was in the French capital for a series of concerts, previously served as a L’Oreal Paris brand ambassador in 2019, according to Reuters.
L’Oreal Paris Market Growth and Performance
L’Oreal Paris functions as the largest brand under the L’Oreal group, which trades under the ticker OREP.PA. According to company figures cited by Reuters, the brand is used by about 600 million consumers and served as the biggest contributor to the group’s growth in the first half of the year.
Laetitia Toupet, the global president of the brand, told Reuters that the growth stemmed largely from new haircare products growing four times faster than the market, alongside make-up items like the best-selling Infallible 3-second setting spray. “While we are increasingly adopting codes to elevate the brand and make it more luxurious, we always remain close to women around the world,” Toupet stated ahead of the event.
Global Cosmetics Market Segments
L’Oréal operates as a leading global cosmetic group split across four main divisions. Consumer cosmetics make up 36.5% of net sales through brands like L’Oreal Paris, Garnier, Maybelline New York, and NYX Professional Makeup. Luxury cosmetics represent 35.4% of net sales via brands such as Lancôme, Giorgio Armani Beauty, and Yves Saint Laurent Beauté. Active cosmetics account for 16.4% through La Roche-Posay, CeraVe, and Vichy, while professional products comprise 11.7% with Kérastase and Redken. Geographically, net sales break down across North America at 26.6%, Europe at 26.5%, North Asia at 22.9%, Asia/Pacific/Middle East/Africa at 9.3%, France at 7.3%, and Latin America at 7.4%.
Frequently Asked Questions About the L’Oreal Paris Paris Fashion Week Show
When and where did the L’Oreal Paris runway show take place?
The event took place on September 28, 2026, at Place Joffre during Paris Fashion Week in Paris, France.
Who closed out the L’Oreal Paris runway show?
Pop icon Celine Dion made a guest appearance to close out the evening.
Which prominent figures participated in the runway show?
The event featured models Kendall Jenner and Heidi Klum, actors Andie MacDowell and Philippine Leroy-Beaulieu, US Olympic skier Lindsey Vonn, and Italian Paralympian Beatrice Vio.
How large is the L’Oreal Paris brand within the wider group?
L’Oreal Paris is the L’Oreal group’s biggest brand, utilized by about 600 million consumers and serving as its primary growth contributor in the first half of the year.
What drove the brand’s recent growth?
According to global president Laetitia Toupet, growth was driven by new haircare products growing four times faster than the market and make-up products like the Infallible 3-second setting spray.
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