A2A Safaris has selected Petrie PR as its regional communications partner to strengthen its brand presence across Asia.
The appointment coincides with the luxury travel firm’s 25th anniversary.
The agency will manage regional communications, with a focus on conservation advocacy and immersive storytelling. Founded in 2002 by Jose Cortes and Victor Dizon, the company currently operates offices in Singapore, Hong Kong, Manila, Bangkok, and New York.
Shifting luxury travel preferences
A2A Safaris reports a shift in luxury travel preferences, with affluent Asian travellers seeking meaningful experiences and deeper connections with the destinations they visit.
“The question our clients ask has changed.
It is no longer ‘where haven’t I been?’ but ‘what haven’t I felt?’,” said Jose Cortes, co-founder of A2A Safaris. He noted that travellers are increasingly seeking the biodiversity of Brazil, the isolation of Antarctica, and the silence of Patagonia.
Six nature-focused experiences lead 2027 forecast
To mark its 25th year, the company released a 2027 forecast targeting travellers seeking less crowded, nature-focused holidays. The list highlights six specific experiences, including mountain gorilla encounters in Uganda and tiger sanctuaries across India and Nepal.
The forecast also features wildlife exploration in Patagonia, sustainable travel in Brazil, and wilderness stays in Namibia and Botswana. Emperor penguin encounters in Antarctica are also included in the forecast.
Partnerships protect fragile habitats through community support
The firm integrates conservation and community support into its business model by partnering with local groups. These initiatives aim to protect fragile habitats while providing travellers with responsible access to remote environments.
“Whether landing by helicopter on Antarctic sea ice or tracking tigers far from the crowds, our mission is to grant our community private, responsible access to these fragile environments,” said Victor Dizon, co-founder of A2A Safaris. Dizon stated that these journeys are designed to inspire lifelong stewardship of the locations visited.
Common questions about A2A Safaris
Where does A2A Safaris operate?
The company maintains offices in Singapore, Hong Kong, Manila, Bangkok, and New York. It manages tailor-made travel experiences across approximately 40 destinations on six continents.
What is the focus of the 2027 travel forecast?
The forecast highlights destinations and experiences for travellers seeking less crowded, nature-focused holidays.
Specific examples include tiger sanctuaries in India and Nepal, and mountain gorilla encounters in Uganda.
How does the company integrate conservation into its travel planning?
A2A Safaris works with local partners to protect natural habitats and support the communities that care for them. The company states its goal is to create journeys that provide direct support for these local communities.