Cuneo Volley has secured a multi-year partnership with mineral water producer Acqua Sant’Anna, marking the start of the 2026/27 season. According to club president Gabriele Costamagna, the deal follows his numerous appeals for local investment, positioning the brand as the club’s new main sponsor.
Why Local Partnerships Define Modern Sports Economics
The alliance between Cuneo Volley and Acqua Sant’Anna highlights a growing trend where regional enterprises prioritize community-based sports investment. Fabrizio Bertone, president of Acqua Sant’Anna spa, stated that supporting the local sports system is a “moral and economic duty” to the region where the company’s roots are planted.
How Digital Growth Impacts Sponsorship Value
The decision to invest in volleyball is driven by the sport’s rising media profile. Luca Cheri, amministratore delegato of Acqua Sant’Anna spa, noted that the “extraordinary media growth” of volleyball provides a unique window into a young, digital-first demographic.
What Does This Mean for the Future of Cuneo Volley?
President Gabriele Costamagna describes the agreement as more than a standard commercial contract, labeling it a “shared path of growth.” By aligning with a firm of Acqua Sant’Anna’s stature, the club gains institutional credibility. Costamagna emphasized that the partnership is designed to foster value across the club’s entire structure, from the professional roster down to the youth teams.
Volleyball in Italy has seen a surge in digital engagement.
Frequently Asked Questions
What is the duration of the Cuneo Volley and Acqua Sant’Anna deal?
The agreement is confirmed to be multi-year, though the specific length and financial value have not been publicly disclosed.
Why did Acqua Sant’Anna choose to sponsor a volleyball club?
According to the company, the partnership reflects a commitment to the local territory and aligns with the brand’s focus on health, wellness, and youth development.
How does this affect the team’s upcoming season?
The sponsorship provides the club with the resources necessary to continue its competitive trajectory, as stated by president Gabriele Costamagna.
Are you a fan of Cuneo Volley? Join the conversation below and share your thoughts on how this new partnership will impact the team’s performance in the 2026/27 season.
